Danish facts: Twitter is a small, elitist niche-site (Digital view, week 37 2009)

Posted: September 16th, 2009 | Author: Jon Lund | 7 Comments »

In this weeks issue of Digital view: Life on the Danish internet I put the spotlight on Danes’ use of twitter.com and reveal the number of users and demographic profile of the popular social networking service.

The analysis shows twitter.com to be a small (5-10 percent the size of Facebook) and elitist niche-site (users living in larger Copenhagen area, around 30 and with a university-degree). And although twitter is still growing, I don’t expect it to have a potential for more than a doubling. Read the analysis for more figures, graphs etc.

I also highlight why I think this is actually a fine spot to be in for Twitter, exhausting the potentials given to it by it’s own concept. The thing is that the the two factors that makes Twitter cool (actually constituting the concept of Twitter) also limits Twitters potentials for growh, namely i) the naked, pure-thought substance that twitter endorses and ii) the uni-lateral nature of the follow-me twitter-relationsships. You can find a more detailed explanation in the analysis.

More graphs, facts, analysis, background and methodology available here:

Danish facts: Twitter is a small, elitist niche-site

[Download as pdf]

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7 Comments on “Danish facts: Twitter is a small, elitist niche-site (Digital view, week 37 2009)”

  1. 1 Paw Hellegaard said at 12:22 on September 16th, 2009:

    Good and transparent report you have written here Jon..

    See you on Twitter!

  2. 2 Undersøgelse: Twitter er for storby-eliten « TaleGaver said at 13:16 on September 16th, 2009:

    [...] Det er den tidligere FDIM-direktør Jon Lund, som har lavet den, og du kan downloade den gratis her [...]

  3. 3 2,4 millioner danskere på Facebook, der nu tjener penge! said at 13:47 on September 16th, 2009:

    [...] juli Facebook. Tallet stammer fra FDIM månedlige opgørelse og nedenstående graf er produceret af Jon Lund ifbm. sammenligning af medieomtalen af Twitter og Facebook sammenholdt med det aktuelle antal [...]

  4. 4 Tweets that mention Danish facts: Twitter is a small, elitist niche-site (Digital view, week 37 2009) « Jon Lund -- Topsy.com said at 13:20 on September 17th, 2009:

    [...] This post was mentioned on Twitter by VizeumCph, Kim Ulrik Schaumann, Kim Ulrik Schaumann, Jon Lundand others. Jon Lund said: just been interviewed on my Twitter-report (http://jon-lund.com/main/?p=465) by VG NETT – largest Norwegian website [...]

  5. 5 Nyt fra Medieblogger: Nyt design og Facebook-side » Medieblogger said at 11:29 on September 22nd, 2009:

    [...] Du kan allerede følge Medieblogger på Twitter, men da det er et medie, som kun eliten bruger, er Medieblogger nu også at finde på [...]

  6. 6 18. december: What the #hashtag at CreunaBlog said at 10:01 on December 18th, 2009:

    [...] Twitter er endnu ikke så udbredt herhjemme. 142.000 danske besøgte Twitter i juli i år, mens hele 2.446.000 danske brugte Facebook i samme periode. Det interessante er imidlertid, at Twitters besøgstal ikke svarer til medieomtalen. Googles nyhedssøgning giver 110.000 nyheder om Twitter, mens en søgning på Facebook kun returnerer 87.000 artikler. (kilde: Jon Lund) [...]

  7. 7 Jon Lund » Blog Archive » Welcome to… Googledom, Socialistan, Newscorpey and Disturbia said at 23:36 on February 11th, 2010:

    [...] up the above map). Socialistan activity is documented in Facebook rules Danish social networking, in Danish facts: Twitter is a small, elitist niche-site and in arto.com vs facebook. If you want to know more about the gender issues, check out War of the [...]

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