This is one of the main in “The Emperor’s clothes: The true top of Danish clothing online retailers″ – my latest report, published today. Find reference below.

Not alone does trendsales.dk draw more than a third the number of users as does number two on the list – in terms of time spend it quadruples number two on the list. How this translates into the number of transactions or the amount of money generated, however, remains unknown.

What’s interesting as well is how brand-sites are missing from the list. Both smartgirl.dk, smartguy.dk and ellos.dk seems to be established as retailers, while the online stores of eg. fashion brands Inwear, Tiger of Sweden and Only doesn’t appear on the list at all. Perhaps there are actually sustainable ways to deal with channel conflicts. It could seem so.

Also, the category seems rather stable. Comparing the January 2010 numbers to the January 2009 numbers reveals the category as a whole hasn’t grown. As clothing is among the leading sectors in online retail, it seems we’re witnessing a mature market, where the online retailers have actually been able to meet the demand of the customers. That actually huge!

Another interesting – though perhaps not to surprising – finding is how age and sex are the two clearly defining demographics of online clothes shoppers. Young segments are really into this whole clothing/fashion thing – while the elder are not. Women likewise has a MUCH better take on shopping clothes online than does men.

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“The Emperor’s clothes: The true top of Danish clothing online retailers”. 13 pages, 5 illustrations.

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These are among the main findings in “Money and gender in Denmark: e-banking and online shopping″ – my latest report, published today. Find reference below.

If anyone should still be led to believe this whole Internet-fuzz is mostly a boys-with-pizza thing, now is the time to think over: the Internet simply solves problems, attracting the ones who need its services. And if men have ever been in charge of running the family economy in Denmark (and I believe this has been the case somewhere back in the 20th century), this is clearly not the case anymore. On the contrary: paying bills and seeing to it that the kids are well-dressed is predominantly a woman’s affair, it looks like.

And it’s not just about your sex. It is about the kids. Looking at the online check-out lines, you’ll find more than 14 percent more women with kids living at home than women in general. Or rather – that’s my hypothesis – it the changed structure of the family, propelled by the presence of kids in the household that makes the difference.

E-banking figures at the same time shows the activity of men to decrease with some 10 percent as they assume the father-role. Women stays on level when kids enter the equation, but spends more time, resulting in mothers spending 82 percent more time in the e-bank.

The report builds on data from the two leading check-out payment systems, DIBS and Paypal, and – for the e-banking part – data from the six most popular e-banks: Danske Bank, Nordea, Jyske Bank, Nykredit, Sydbank and Portalbank (powering a host of smaller Danish banks). Primarily as measured by gemiusAudience for FDIM.

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“Money and gender in Denmark: e-banking and online shopping”. 15 pages, 9 illustrations.

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These are among the main findings in “State of the Danish Internet 2009″ – my latest report, published today. Find reference below.

Dwelling on Facebook, I find Danes to have spend a total of 233,6 million hours on the social networking site in 2009 – more than 10 minutes a day for each of the 3,75 million adult Danes using the internet on an average 2009-month. (3,75 million Danes translates into a stunning 92,7 percent of the total adult population!)

Given this extreme penetration of the Internet, of course you find all kind of Danes online. The group you’re least likely to find online is the +60 years olds. Of these “only” a little more than half is present on the internet in a given month. And they “only” spend three quarters of an hour browsing the web a day (compared to 1:01 hour for the adult population at large). Genderwise the split is almost equal – while from a geographic point of view you find the inhabitants of the larger Copenhagen area to be the ones most prone to spend time on the internet. The 15-19 years olds, however, are the most web-savvy of all, spending on average nearly  one and a half hour a day online.

(The findings are based on analysing putting together data from various sources, most notably the gemiusAudience survey, but also Eurostat, Statistics Denmark and the reseach-department of Danish Broadcasting Corporation (DR)).

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“State of the Danish Internet 2009″. 13 pages, 7 illustrations.

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2. Sales process has turned digital: Telco’s has successfully shifted the sales channel online. Whether selling telephone- and/or TV-plans, enable you to speak and watch, selling access to the internet and for some selling a variety of devices used in the telecommunications-process, like mobile phones, TV-sets or routers, the Telcos has moved the buying experince online.

3. New digital products has been developed. Telco’s have developed new kind of pure internet-based products and services, which have hugely appealed to their customer-bases. Portal-sites, guiding the ISP-customers safely to the internet, bringing them quality-content, web-based email services, interactive programme guides and music download-services are among the premium examples of this.

As for the who’s who: TDC leads on i the digital communication space, (though the risk loosing out on the young ones, says the figures) Stofa (though their position in Copenhagen and Sealand regions are very weak) tries to bridge the gap. The rest – Telmore, Telenor og Telia, YouSee, CBB, 3, Callme, Getmore and M1 – follows far below. In time spend (= engagement) rankings, that is.

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“Danish Telco’s on the web. A portrait of a digitalized industry”. 10 pages, 1 illustration.

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The findings have led me to revise my previous analysis. Actually I thought blogging was about to fade away. Not so. The number of active Danish blogs keeps growing and reached some 70,000 by the end of 2009 according to overskrift.dk (blogpost in Danish here). Also the number of Danes actually reading blogs grew. Today one out of four Danes online – around 1 million – reads blogs on a regular basis, according to gemiusAudience.

My figures are all on hosted blogs. I found wordpress.com and – especially – blogspot.com to have taken over from local Danish blog-services, accounting for far the largest number of monthly blog-posts, and having more than doubled their combined audience since January 2008, from 472,000 monthly readers to nearly 900,000 in December 2009. The blogging services of established Danish media however has not been able to keep up the pace.

Contrary to the findings of Pew Internet, blogging in Denmark is – increasingly – powered by young adults, who are especially attracted to the format, with affinity indexes of the 15-19 years old Danes of up to 243 for one of the leading blog-services, decreasing below 100 for the 50-59 years olds. And, as the figure shows, affinity of the 15-19 years old has increased significantly over the past two years.

What seems to be at stake here is nothing less than the results of the social media revolution. From being a hyped, avantgarde thing, blogging has now got a hold of a much wider segments of the Danish population, who blogs – and reads blogs – as a natural part of their self-expression and seeking of information. Blogging is not so much a question of cathing 15 minutes of fame, but a means to create yourself through stating your own views, experiences and beliefs.

Paradoxically Facebook might have helped giving birth to this new state of media-understanding and -usage. On the one hand the status-updates universe of Facebook has caused an extremely wide audience to be acquainted with publicly sharing personal details – while on the other hand the limits of status-updates has become evermore clear, leading those with more to say to create their own blogs. That’s at least my (new) hypothesis.

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“Blogging in the face of social media. The maturing of a media group”. 16 pages, 5 illustrations.

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Socialistan is the largest country in the new world accounting for 31 % of total time-spend. Here by far the most Danes are actively engaged in updating their facebook-status, twitting and blogging. The women of Socialistan leads on, while men are more passive.

You won’t find a Dane who hasn’t spend time in Googledom within the past month. For 24 % of their online-time  they’re googling around, looking up numbers and facts and using the tools of the Internet.

Especially men are fond of Newscorpey. They like to stay informed (though top issues evolves around sex, gossip and crime stories). The country is ruled by the “old media” who find a hard time in the fact they’re not the key media providers anymore, accounting only for 15 % of the time Danes spend on the Internet.

In Disturbia you’re engaged in buying and selling. Danes loves this – however there’s nowhere enough online outlets to satisfy their needs: one third of all Disturbia-activity is spend second-hand shopping, consumer to consumer.

The mobile moon is orbiting around our new globe – especially powered by the iphon-ish way the internet are spreading to the pockets of Danes.

(Time spend for the four countries all are Gemius-figures for +15 years olds surfing (top 300 sites) in August 2009, which I’ve digged for you (I also analyzed them and drew up the above map). Socialistan activity is documented in Facebook rules Danish social networking, in Danish facts: Twitter is a small, elitist niche-site and in arto.com vs facebook. If you want to know more about the gender issues, check out War of the gender reborn on the internet: Women socialize, men gather information. For documentation of Newscopey-characteristics, see Economics of news: the case for qualitative journalism on the internet. Disturbia-facts and -explanations are found in Eroding powers of digitalization revealed: Secondhand-shopping, telecommunications and e-banking rules e-commerce in Denmark and Oldschool/Newschool: Top 25 Danish e-commerce sites evaluated – Consumer-trust and exploitation of business opportunities. For more on the Mobile moon check “Christmas sales at Apple App-store. Assessing the Danish market for iPhone applications”, Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark and The seven faces of iPad. Assessing the potentials of Apples new tablet-device. Several other findings are available from my hand; check out the reports-section of this site)

This is particularly interesting because of the nature of the three sites. Netto.dk is extremely simple, Foetex.dk contains more elaborated information while Bilka.dk offers e-commerce of a selection of non-food items such as computers, bicycles, TV-sets etc. The learnings are clear to me: The more content, service and e-commerce you’re able to present to your customers, the more they’ll engage with your site. Lack of e-commerce clearly isn’t due to a lack of consumer interest!

Thinking about it, the reason why the state of Danish e-commerce in the grocery retail-space is so limited is, I think, a combination of the good ol’ fear of cannibalization – and a somewhat troublesome logistic setup, picking, packing and delivering the purchased basket to the customers doorstep. These things don’t need to be show-stoppers however!

Why is it everybody is so obsessed with the total end-to-end buying process? Leave it to the customers to pick up the goods at the store, I’d say, and you’ll save a large part of what makes e-tailing so difficult: the distribution process. Lots of customers will be happy just to be able not to have to be dragged into a five-minutes-to-five shopping “experience”, trying desperately to find something to feed the family while keeping an eye on the two kids, pestering you to buy candy.

And why is it e-tailers are so reluctant to fill up the virtual isles in their online outlets, when there is no limits what so ever on the magnitude of inventory you can hold on the internet? Sell whatever the customers might demand. Take advantage of your presence as a preferrede grocery-store and enlarge your productlines. This might make up for the decline in impulse-buying taking place moving online and hence contravene the cannibalization.

Also I’d say automated pick and place, central warehouses and more e-services making your visit with the etailer even easier and more inspiring will be ways to move forward.

It all cost, off course, and I suspect the “question of timing” argument is once again at play. The question is therefore, I think, which of the large chains will be able to hold their breath for the longest time. When the first one really gives in, the rest is doomed to follow.

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“Bilka, Føtex and Netto: the effect of e-commerce on Danish grocery retailers”. 17 pages, 7 illustrations.

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You’ll find all kind of Danes out there searching for travels. But the ones most addicted are the +50 years olds, the high-income groups and – surprisingly – those from the uppermost nothern part of Denmark – Nordjylland.

These are among the key results, when I dug into activity on the internet in November ‘09. Results published in the report “Traveling in Denmark – lessons learned from the  online traveling industry” (want a copy? Purchase one below).

I also found websites of traditional airline companies to take the lions share of trafic leaving package tour organizers behind. And within the airlines-websites, SAS comes out number one, followed by Norwegian with Cimber lagging far behind.

The travel industry is extremely interesting, I think. Why? Because it was among the industries most profoundly affected, as the waves of e-commerce started washing the shores of Danish retailers. What once was an art of knowing, picking and coordinating departure-times, available rooms and the right rental-cars allotted only to few chosen specialists, was, in less than ten years time, turned upside down and emulated into a do-it-yourself paradigm, generating savings and leading to an ever-increasing focus on costs.

As consumers were armored up with new weapons of searching, comparing and buying online, also the value-chains internal to the industry was re-forged. The once strict command-lines guiding the flow of data about availability of this or that hotel or this or that departure to end-consumers imploded, bypassing the middle-men, leaving smooth, effective and automatic processes in their place.

This increased transparency in turn ruthlessly exposed those not producing at minimum costs, leading the way for low cost carriers, investigating all possible ways to reduce costs, lowering the quality and turning integrated services into ancillary revenue-generators.

And now we have the results. The industry is transformed, completely e-commercialized.

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“Traveling in Denmark – lessons learned from the  online traveling industry”. 14 pages, 6 illustrations.

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Not only net-books find themselves in a new uncomfortable situation. Also the gaming console industry (Nintendo), the e-book readers (Kindle), the GNDs (Garmin), portable media players (iPods (!)) and the smartphone-market (Androids)  are, in varying degree, under fire. The iPad may also give rise to a whole new market, professional and private-use applications, taking the promises of the iPhone app store to yet higher levels.

Why? Because the iPad manifests itself as the first true convergence-device to this day.

I also estimate the market potentials of the iPad and find find all the affected markets selling a total of two billion devices a year on a worldwide basis. Given this potential I find the iPad to be able to sell some 50 million devices by 2013, starting out with some 5 million i 2010.

Here’s what I find the iPad-market to look like:

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“The seven faces of iPad. Assessing the potentials of Apples new tablet-device”. 16 pages.

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I therefore decided to map out the top of the Danish Internet in this weeks report “The three kings of Danish Internet: Google, Facebook and Microsoft” (link below). And I did find both Google and Microsoft on top. And Facebook. Yahoo, however, was no where visible in the upper layers.

Interesting Google, Microsoft and Facebook each come out number one, depending on what metric you look at. Google tops the chart of sites visited by  most Danes. They have a second-to-none reach. Microsoft is the most frequently used site. Whereas Facebook takes the lions share of hours spend.

However it’s not really surprising. Google is tool. Highly effective – without wasting your time – it’s guiding you on, when you’re not really sure where to go. Microsoft has charms. Checking out your hotmail (as any other mail) is like a magnet, constantly drawing users back to the site. As are messaging and news. Facebook is the social beast, dragging you into the interpersonal (or -group) dynamics of pictures, status-updates and what have you, eating your time.

Together they form the backbone of the 2010 Danish Internet. And anyone who wants to play the Internet game should be aware of this. Putting it a bit on the edge, you need to ensure that you can found on Google, related to on Facebook and connected to through Microsoft. Because that’s what your users do.

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“The three kings of Danish Internet: Google, Facebook and Microsoft” is in 15 pages and includes 4 graphs and 3 illustrations.

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