Ghost-video attracts 400.000 views in seven days

A much-maligned viral video from VisitDenmark – the official tourism agency of Denmark – keeps haunting on the internet. The video features an (allegedly) single mom, Karen, with her one year old child born out of wedlock as a result of a one-nights-stand, who speaks to the camera asking the father, whom she can’t remember neither name or nationality of, to step forward. Even though the video was removed from Youtube last monday, new copies surfaces everytime one is removed. Since its official removal the video has been viewed almost 400.000 times – a post-removal growth rate of 32 percent.

The casestudy stems from a new “digital view”-report I’ve just published. Read on:

Big Danish leak week: Information won’t be stopped

[Download as pdf]