Corporate TV as new market communication strategy – the Jyske Bank case
This weeks “digital view” report focuses on corporate TV-channels through a case story of the third largest Danish Bank – Jyske Bank – media-endavours. The jyskebank.tv channel shows up a success in terms of communication with existing customers building loyality through merit-based activities. In terms of competing established media and attracting new customers, however, jyskebank.tv falls short of the mark.
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