Road-map to successful online presence

Find the right mix between online and mobile offerings, search engine visibility, social media confidence building – and ensure the user finds the right ways with the right experience through your properties. Jon Lund helps clients full circle through the four distinct disciplines of of successful online presence.

Offerings

What do you want digital media to do for you? Increase sales, ensure presence in the market, build relationsships? Jon Lund helps clients identify

• what to offer (products, information, dialogue?)
• at what platforms (mobile, web, tablets – or pure datafeeds?) and
• in what forms (copy, images, videos, custom applications or e-papers?)

Visibility

How do you tell existing and potential customers about you offerings? Jon Lund helps clients to maximum visibility

• in search engines (Google, Bing, Yahoo)
• in price comparisons (like Yelp and Pricerunner)
• in social media networks (like Twitter and Facebook)

Confidence and loyalty

How do you make existing and potential customers trust you in the online space? Jon Lund helps clients

• build social media networks-credibility (at Facebook and Twitter)
• ensure modes of responsiveness (in customer dialogue)
• establish crisis communication platforms

Customer experience and convergence

Once at your site, customers needs a good experience in being able to find your offerings and interacting with them in the most optimal way. Jon Lund helps clients

• evaluate usability and user experience
• design and implement communication flows