TDC reduces churn by 50 percent by giving away music for free

Tweet A few days before the one year anniversary of the world first give-customers-free-access-to-all-music (2 mio tracks from all major record-labels), Danish telco TDC reveals the rationale behind the groundbreaking move labeled “Play”. Figures revealed today by TDC ceo Jesper Theill Eriksen at the Tele2009-conference shows that churn – that is customers quitting TDC –[…]