Posted: February 11th, 2010 | Author: Jon Lund
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Socialistan is the largest country in the new world accounting for 31 % of total time-spend. Here by far the most Danes are actively engaged in updating their facebook-status, twitting and blogging. The women of Socialistan leads on, while men are more passive.
You won’t find a Dane who hasn’t spend time in Googledom within the past month. For 24 % of their online-time they’re googling around, looking up numbers and facts and using the tools of the Internet.
Especially men are fond of Newscorpey. They like to stay informed (though top issues evolves around sex, gossip and crime stories). The country is ruled by the “old media” who find a hard time in the fact they’re not the key media providers anymore, accounting only for 15 % of the time Danes spend on the Internet.
In Disturbia you’re engaged in buying and selling. Danes loves this – however there’s nowhere enough online outlets to satisfy their needs: one third of all Disturbia-activity is spend second-hand shopping, consumer to consumer.
The mobile moon is orbiting around our new globe – especially powered by the iphon-ish way the internet are spreading to the pockets of Danes.
(Time spend for the four countries all are Gemius-figures for +15 years olds surfing (top 300 sites) in August 2009, which I’ve digged for you (I also analyzed them and drew up the above map). Socialistan activity is documented in Facebook rules Danish social networking, in Danish facts: Twitter is a small, elitist niche-site and in arto.com vs facebook. If you want to know more about the gender issues, check out War of the gender reborn on the internet: Women socialize, men gather information. For documentation of Newscopey-characteristics, see Economics of news: the case for qualitative journalism on the internet. Disturbia-facts and -explanations are found in Eroding powers of digitalization revealed: Secondhand-shopping, telecommunications and e-banking rules e-commerce in Denmark and Oldschool/Newschool: Top 25 Danish e-commerce sites evaluated – Consumer-trust and exploitation of business opportunities. For more on the Mobile moon check “Christmas sales at Apple App-store. Assessing the Danish market for iPhone applications”, Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark and The seven faces of iPad. Assessing the potentials of Apples new tablet-device. Several other findings are available from my hand; check out the reports-section of this site)
Posted: January 28th, 2010 | Author: Jon Lund
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The Apple iPad doesn’t challenge one, but seven (today) distinct markets with yesterdays launch of the iPad tablet flat-screen-computer. This is one of the key findings after I’ve analysed the market potentials of the new fabled device. Read all about it in my new report “The seven faces of iPad. Accessing the potentials of Apples new tablet-device” (link below).
Not only net-books find themselves in a new uncomfortable situation. Also the gaming console industry (Nintendo), the e-book readers (Kindle), the GNDs (Garmin), portable media players (iPods (!)) and the smartphone-market (Androids) are, in varying degree, under fire. The iPad may also give rise to a whole new market, professional and private-use applications, taking the promises of the iPhone app store to yet higher levels.
Why? Because the iPad manifests itself as the first true convergence-device to this day.
I also estimate the market potentials of the iPad and find find all the affected markets selling a total of two billion devices a year on a worldwide basis. Given this potential I find the iPad to be able to sell some 50 million devices by 2013, starting out with some 5 million i 2010.
Here’s what I find the iPad-market to look like:
Send, download and print. Price: 345 ddk/€45,50 (ex. VAT)
“The seven faces of iPad. Assessing the potentials of Apples new tablet-device”. 16 pages.
To order the report, send an email to jon@jon-lund.com including your contact information with subject: “Buy Jon Lunds The seven faces of iPad”, and you’ll receice both the report as pdf-file and an invoice.
Posted: November 4th, 2009 | Author: Jon Lund
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We’re in an iPhone-era. The iPhone itself – and the me-to’s of Google Android, RIM Blackberry and the lot – have changed the game of mobile phones and mobile computing, creating its very own category.
This shift now begins to manifest itself in available stats:
During the past 18 month, the usage of iPhones for surfing the web has grown exponentially. Have a look at the numbers I’ve just drawn up from the official Danish web-stats: from 460.000 pages in February 08 to 3,43 million pages in August 09:
Monthly page-views conducted by devices with a screen resolution of 320 by 396 (iphones and ipod touches), all websites, from August 2007 to August 2009. Found the numbers digging and interpreting the databases of FDIM/gemiusAudience
I’ve added the exponential tendency-line. It should be pretty significant with an R-spuare of 98,29.
Interestingly enough, stats for the use of the dedicated mobile web-sites shows a decreasing trend (!)
Index (Aug. 08=100) of monthly page-views conducted by devices with a screen resolution of 320 by 396 (iPhones and iPod touches). , all websites vs. Monthly page-views on selected 19 mobile websites. Found the numbers digging and interpreting the databases of FDIM/gemiusAudience
Although the individual sites displays large variation, none of them gets close to the growth-rates of the iPhone.
Monthly page-views, top 5 mobile websites (as per August 08). Found the numbers digging and interpreting the databases of FDIM/gemiusAudience Mobil-listen
This indicates that iPhone-growth primarily happens elsewhere: iPhone-users are fans of internet-surfing – but not of surfing the mobile websites. Instead they prefer the regular stuff. Although not entirely convincing, you are actually able to navigate the full-fledged web-version on your iPhone to such an extend, most users won’t settle with the stripped-down mobile websites. (I can’t wait for mobile websites and mobile apps which are not just stripped-down websites, but build to take advantage of all the stuff possible with the new smart-phones).
Read on in my latest report: Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark
Posted: April 22nd, 2009 | Author: Jon Lund
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The success of the Apples App-store (from which you can dowload applications to your iPhone) has taken the world – and Nokia, Ericsson, Samsung and the lot of competitors – by surprise. Launched only some 8 months ago, Apple now gears up to celebrate download number 1 billion. As we speak the count has just surpassed 992 millions compared to 956 millions one week ago. With this pace it looks like they’ll hit the 1 billion mark tomorrow.
Move towards ubiquitious computing
The iPhone/application store-phenomenon is – I think – by all means extremely interesting. To me it witnesses the coming of a new era in which computers finally move away from being office-machines and steps into real life. Moves away from the keyboard-writing metaphor into an intuitive-omnipresence paradigm. Let go of ridig written “commands” (“run” or “save”) and embracing a much more physical interface, in which it understands instructions like touches, moves, blows and noice.
Draws on and urges to transparancy
In the iphone/application store combination I also see the embodyment of an era of openness and transparancy. The first tech-pieces that actually holds the possibilities of large-scale drawing the tons of data out there in the cloud (that is: the internet) together in applications, that are really meaningfull. That finally promises to condensate the vast amount of information and utilize them in applications that runs intuitively and in context with you’re present whereabouts, on your handset. And that thereby fuels the transparency paradigm: give and you shall be given.
Application store
Apple not only created a great piece of technology (the iPhone). They also opened up their APIs allowing everybody to develop their own applications which could run on the iPhone, set up the application store which is tied into all iphones and ipod touches, making one single one stop marketplace for consumers to find and buy new applications. And then Apple adopted a revenue sharing model with developers (70 percent to developers, 30 percent to Apple), giving a fantastic incentive for devellopers to create apps. In the wake of this, all other mobile manufactures and their surroundings have woken up and are now all getting into the race as well. Nokia is set to open their app store (OVI) in may, and Microsoft their maketplace over the summer, all copying the apple-move.
Keynote at Børsen Executive Club the 19th of may
I’ll elaborate on this on the 19th of May, when I do a keynote-presentation at Børsen Executive Club in Copenhagen. In my presentation I’ll give a run-through of my own favorite apps, highlighting exactly how the era of the mobile phones that are dawning also paves way for a new user-experience and a new business possibilities for virtually all industries. The presentation explains in a simple and easy to understand what the new phones, apps and app-stores are all about, and ties on to how the new phones draws on the fruits of the social network-revolution, on the emergence of crowdsourcing and customermade technologies, how it builds on longtailed, networked, economics and how it heralds the coming of an age of openness, not only in the social sphere but also on the data and applications.
