Posted: February 11th, 2010 | Author: Jon Lund
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Socialistan is the largest country in the new world accounting for 31 % of total time-spend. Here by far the most Danes are actively engaged in updating their facebook-status, twitting and blogging. The women of Socialistan leads on, while men are more passive.
You won’t find a Dane who hasn’t spend time in Googledom within the past month. For 24 % of their online-time they’re googling around, looking up numbers and facts and using the tools of the Internet.
Especially men are fond of Newscorpey. They like to stay informed (though top issues evolves around sex, gossip and crime stories). The country is ruled by the “old media” who find a hard time in the fact they’re not the key media providers anymore, accounting only for 15 % of the time Danes spend on the Internet.
In Disturbia you’re engaged in buying and selling. Danes loves this – however there’s nowhere enough online outlets to satisfy their needs: one third of all Disturbia-activity is spend second-hand shopping, consumer to consumer.
The mobile moon is orbiting around our new globe – especially powered by the iphon-ish way the internet are spreading to the pockets of Danes.
(Time spend for the four countries all are Gemius-figures for +15 years olds surfing (top 300 sites) in August 2009, which I’ve digged for you (I also analyzed them and drew up the above map). Socialistan activity is documented in Facebook rules Danish social networking, in Danish facts: Twitter is a small, elitist niche-site and in arto.com vs facebook. If you want to know more about the gender issues, check out War of the gender reborn on the internet: Women socialize, men gather information. For documentation of Newscopey-characteristics, see Economics of news: the case for qualitative journalism on the internet. Disturbia-facts and -explanations are found in Eroding powers of digitalization revealed: Secondhand-shopping, telecommunications and e-banking rules e-commerce in Denmark and Oldschool/Newschool: Top 25 Danish e-commerce sites evaluated – Consumer-trust and exploitation of business opportunities. For more on the Mobile moon check “Christmas sales at Apple App-store. Assessing the Danish market for iPhone applications”, Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark and The seven faces of iPad. Assessing the potentials of Apples new tablet-device. Several other findings are available from my hand; check out the reports-section of this site)
Posted: December 16th, 2009 | Author: Jon Lund
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Social networking in Denmark comes down to Facebook vs. the rest. Twitter, LinkedIn, Myspace and Danish Arto are hugely surpassed by the gigantic volume of Facebook. From January 2009 onwards, Facebbok has captured some 2,4 million adults out of less than four million total internetusers. Number two, Myspace, reached 315.000 adults in October, Linkedin 270.000, Twitter almost 170.000 and Arto less than 90.000. This is one of the main conclusions from a new analysis I’ve just published, “Danish social networking in numbers: facebook vs the rest”.
Facebook, Mr and Mrs Smith, the young ones and the Eastenders
Facebook is a smashing hit. All the way through 2009 they’ve managed to keep on to an astronomic number of users – and apparently people keep spending more and more time on the site – in October Facebook took out 16 minutes of the average user a day. Not even the youngest seems to be loosing interest (as opposed to the may-be US-situation reported by Adweek).
However the different sites has a take on different types of users. Everybody is on facebook, giving it a rather “mr and mrs Smith”-like profile. LinkedIn users are well-educated professionals. Myspace and – particularly – Arto have a good grib of the young ones, while users from Eastern Denmark are overrepresented on Twitter.
Women’s winning game
I also find a significant difference when it comes to social networking and women. Even though the number of female users only is only slightly larger than the number of male users, women spend up to dobule the number of minutes on their social networking activities on Facebook – on Twitter it’s four times as much! If the ability to navigate in social networking is only slightly as important as the hype goes, this makes social networking a winning game for women. (More on this in this previous post: War of the gender reborn on the internet: Women socialize, men gather information)
Twitter reached saturation
While Facebook is extremly stable, twitter.com seems to have reached saturation in terms of the number of users. Twitter first breaks through the lower threshold of the publicly available audience measurement in April 2009 with 120.000 users. It kept growing up until peaking in June 2009 thereafter stabilizing, reaching 168.000 adults Danes in October. Compared to Facebook, keep in mind Twitter is different, more like a spreading-the-word type of service as opposed to the closer and cosier “Baking with the kids” kind of Facebook-updates. (More on this in this post: Danish facts: Twitter is a small, elitist niche-site)
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