Youtube brought to standstill in Denmark

Some two weeks ago, on May 17, 2010, Youtube announced on their blog, that it now “exceeds over two billion views a day” – a doubling in less than a year.

Looking at figures for Denmark however, gives  you quiet a different picture: Youtube has been brought to a near complete standstill. That’s one of the main findings in my latest report “Online video consumption in Denmark – Youtube, DR and JP.dk TV”. Here’s the key graph:

I also looked into to which extend youtube videos are actually viewed outside Youtube.com itself, embedded on thirdparty-sites. From what’s available of data, it looks like only 1/2 a per cent of views are conducted on social media networking sites facebook.com, myspace.com, Hi5.com and orkut.com. A group of sites which should be expected to be among the leading thirdparty-distribution channels.

As for the Danish market, I did find Youtube to be as clear a market leader as anywhere else on the globe, more than 30 times larger than the largest Danish TV broadcaster, the Danish Broadcasting Corporation DR (a station which live-streams its channels on the Internet as well as through cable, satelite etc.).

Download full report

Send, download and print. Price: 345 ddk/€45,50 (ex. VAT)

“Online video consumption in Denmark – Youtube, DR and JP.dk TV” 14 pages, 7 illustrations.

To order the report, send an email to jon@jon-lund.com including your contact information with subject: “Buy youtube-report”, and you’ll receive both the report as pdf-file and an invoice.

My never-before-published 1991 Sussi & Leo video “Anne-Marie” now available on youtube

In 1991 I and four of my friends – Karen, Peter, Steen and Merethe – produced a music video for and with the popular Danish kitch-duo Sussi & Leo. We produced the video as a part of our studies in commmunications at University of Aalborg.

Although the production was rewarded top-grades by the university, the technical quality was to poor to have it broadcastet on tv.

However the quality is excellent for Youtube-use! This afternoon Karen had our old VHS-video-copy digitalized and uploaded to youtube. Here it is:

[youtube:http://www.youtube.com/watch?v=8V53H9Kvg5g]

It was great fun producing the video with Sussi & Leo, who excells in bad taste. I clearly remember sitting with Sussi and Leo in their leather couch, drinking instant tomato soup from a machine (you know the one with a wheel you have to turn to release the granula (flavour of your own choice), then pushing another button adding hot water) while working on the project. As a special thank you we all recieved a bottle of their homebrewed wine made from turnips grown in the fields outside their windows.

PS: A quick translation of the lyrics goes like this:
It was a great party/
I attended as a guest/
The air grew dense with signals/
We left the party together/
as the perfect couple/
Next morning I had second thoughts
Anne-Marie/
What can I say/
Can you stay/
Please tell me if it was all just for the fun of it/

And so on…