“Hi! It seems like you just came from Google, and we thought: perhaps you don’t know Information. Click here to sign up for a free… Read More »Information.dk bids google-searchers welcome using do-it-yourself behavioural targetting
Advertising, new media
In 2007 TV and internet adspend cut out each their 17 percent slice of the total ad-pie. With a 39 % growth internet in this… Read More »Official Danish adspend 2007: internet a pair with tv on 17 %
FDIM (the IAB Denmark) today publishes the 2007 full-year findings. Here’s the full report (in Danish with summary in English). Key findings are: Overall year-on-year… Read More »Danish online adspend hits € 330 mio full year 2007
The “no bullsh***t”-ad campaign for Sprite Zero won 3 out of 8 awards at the Danish Internet Award Show, including the Banner Ad-prize, the Cross… Read More »Spite Zero “no bullsh***t” sweeps Danish Internet Awards
Freeway.dk used to be the corporate site of the social mastodon the Freeway group. Not anymore. Freeway.dk has metamorphosed itself into a portal. News comming… Read More »Freeway.dk goes portal – encapsulating avisen.dk content
This weeks news in Danish online media is without doubt the Morten Lund take-over as majority shareholder at Nyhedsavisen from Baugur (press release here), with… Read More »Standing Danish newspaper-war at (internetbased) turning point?
The numbers: Display advertising, first half-year 2007: 46,2 mio euros Growth rate, Display advertising, first half-year 2006-first half-year 2007: 57 % Display advertising part of total… Read More »Just in – Danish display ad growth 1. half-year 2007: 4 numbers and a graph