The “no bullsh***t”-ad campaign for Sprite Zero won 3 out of 8 awards at the Danish Internet Award Show, including the Banner Ad-prize, the Cross media/Synergy-prize and the overall Danish Internet Award 2008. The campaign… Læs mere »Spite Zero “no bullsh***t” sweeps Danish Internet Awards
VG.no is by far the ugliest news-website I’ve come across. And at the same time the by far the most visited website of Norway. Up until today I thought it to be a peculiar feature… Læs mere »VG.no: revealing the beauty of an ugly duckling
The Customer Experience conference just started a few minutes ago. The conference centers – as the title says – on how to create great customer experiences on the web. Colin Shaw, founder of Beyond Philosophy,… Læs mere »Colin Shaw – “think outside in” – live blogging from Customer Experience
In a week or so the Copenhagen cityguide scene will witness the transformation of dominant player aok.dk into a fullfledged 2.0 application, complete with user reviews and profiles, google mashups and extensive incorporation of reviews… Læs mere »Sneak preview: aok.dk goes 2.0
This year the New Media Days-conference features myspace Senior Vice President of Marketing and Content Shawn Gold as keynote speaker. And the New Media Days crew urges everyone to post questions to Shawn Gold in advance. Here… Læs mere »2 Qs to Shawn “myspace” Gold
This 1 minute 14 seconds youtube-video produced by Dove drove three times as many visits to the Dove website as did their whole TV campaign over the past two years: The findings were revealed by… Læs mere »This is effective advertising for web 2.0: DOVE video
Yesterday I had the pleasure of giving a presentation for some one hundred internet professionals at the “How to capture the customers of web 2.0”- conference in Bratislava. I called the presentation “audience measurement for web… Læs mere »Audience measurement for web 2.0
Since the somewhat heated debate between Thomas Madsen Mygdal and Matias Palm Jensen at the Danish Internet Award (DIA07) conference some ten days ago, my mind has once more been wandering about the limits of… Læs mere »WE AID – DIA07
I just uploaded my first three pics from two hours before doors are opening. It’s all very exiting. Have a look at www.dia07.dk! (More about DIA07 in english se my posts: http://newmediatrends.fdim.dk/2007/01/al-gore%e2%80%99s-not-dia07.html and Green man… Læs mere »Photoblogging @ DIA07
This saturday I found out Al Gore’s in Copenhagen speaking on his new book “An inconvienient truth”. this thursday. Only 300 meters away my organisation, FDIM, and the DMF arranges the Danish Internet Award-show, celebrating… Læs mere »Al Gore’s (not) @ DIA07