{"id":607,"date":"2009-11-11T08:19:21","date_gmt":"2009-11-11T06:19:21","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?page_id=607"},"modified":"2009-11-11T08:19:21","modified_gmt":"2009-11-11T06:19:21","slug":"corporate-tv-as-new-market-communication-strategy-the-jyske-bank-case","status":"publish","type":"page","link":"https:\/\/jon-lund.com\/main\/reports\/corporate-tv-as-new-market-communication-strategy-the-jyske-bank-case\/","title":{"rendered":"Corporate TV as new market communication strategy &#8211; the Jyske Bank case"},"content":{"rendered":"<p>This weeks &#8220;digital view&#8221; report focuses on corporate TV-channels through a case story of the third largest Danish Bank &#8211; Jyske Bank &#8211; media-endavours. The jyskebank.tv channel shows up a success in terms of communication with existing customers building loyality through merit-based activities. In terms of competing established media and attracting new customers, however, jyskebank.tv falls short of the mark.<\/p>\n<p>Read on:<\/p>\n<h3>Corporate TV as new market communication strategy: The case of Jyske Bank<\/h3>\n<p>[<a href=\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/Digital view week 45.pdf\">Download as pdf<\/a>]<\/p>\n<p>[issuu layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml showflipbtn=true documentid=091110133659-66e786073ddd4b809fe78e83b39635d4 docname=digital_view_week_45 username=jonlund loadinginfotext=Digital%20view%3A%20Life%20on%20the%20Danish%20Internet%2C%20November%202-November%208%2C%202009 width=420 height=297 unit=px]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This weeks &#8220;digital view&#8221; report focuses on corporate TV-channels through a case story of the third largest Danish Bank &#8211; Jyske Bank &#8211; media-endavours. The jyskebank.tv channel shows up a success in terms of communication with existing customers building loyality through merit-based activities. In terms of competing established media and attracting new customers, however, jyskebank.tv&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/reports\/corporate-tv-as-new-market-communication-strategy-the-jyske-bank-case\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Corporate TV as new market communication strategy &#8211; the Jyske Bank case<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":487,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/pages\/607"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":10,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/pages\/607\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/pages\/607\/revisions\/632"}],"up":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/pages\/487"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}