![\"\"](\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/trust-and-social-networking.png\" "\\"trust")
<\/a><\/p>\nWhat I’ve done<\/strong> Frequently returning to the store<\/strong> Happy customers returns more often online<\/strong> Spread the good news; dampen the bad<\/strong> The three Facebook-effects<\/strong><\/p>\n This leads to the following: The eight sites dealt with in the report are amazon.com\/amazon.co.uk, cdon.dk, coolshop.dk, komplett.dk, elgiganten.dk, fona.dk, gucca.dk and wupti.com.<\/p>\n Send, download and print. Price: 345 ddk\/\u20ac45,50 (ex. VAT)<\/p>\n “E-commerce, trust and social networking – the case of Danish online video game stores” 15 pages, 6 illustrations, 2 tables.<\/p>\n To order the report, send an email to jon@jon-lund.com including your contact information with subject: \u201cBuy Jon Lunds Facebook boosts trust\u201d, and you\u2019ll receive both the report as pdf-file and an invoice.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Use of social networking elements on either your own site or on Facebook clearly correlates with customer satisfaction. This is one of the remarkable facts I’ve dug up in my latest report: “E-commerce, trust and social networking – the case of Danish online video game stores” investigating Amazon, Coolshop and Fona among others. What I’ve… L\u00e6s mere »Facebook boosts trust for online video game stores<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[230,231,232,137,234,37,235,236,233,228,229,237],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1036"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":12,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1036\/revisions\/1051"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=1036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=1036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhat I’ve done is first to identify the eight largest online stores selling video games or accessories in Denmark. Then I’ve evaluated their use of social media, either at their own site or at Facebook, and categorized them in groups ranging from “none” to “a lot” integrated social networking. Trust-scores I’ve gathered from Trustpilot.com. And the results are strikingly clear: the more social networking elements employed, the higher the trust-score.<\/p>\n
\nThe findings is even more remarkable since I’m also able to show a clear positive connection between trust-scores and the usage of the online stores: the higher the trust-scores, the more frequently users returns to the store.<\/p>\n
\nThinking about it, It\u2019s hardly surprising that happy customers return more often than unhappy ones. However this probably is more so in an online shopping environment where issues like “what stores are within walking distance?” won’t be able to distract you from following your gut feelings: shop at the stores you like the best.<\/p>\n
\nAs for the connection between Facebookish behaviour and trust-scores the logic runs as follows: mechanisms whereby customers can express themselves to other customers helps to spread the good news, when customers are actually happy and serves to show the store in question to be responsive, listening to customers complaints, when complaints arises.<\/p>\n
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Download full report<\/span><\/h2>\n