As the chart shows, two thirds of all the arla.dk surfers have the main shopping responsibility – only seven percent rarely or never shops.<\/p>\n In particular the recipe-service of arla.dk is popular. The site also features a kids corner, with a mix of casual games, edutainment and cooking inspiration and a forum, where 6 Arla employees blog and an extensive FAQ is being maintained.<\/p>\n Arla in this way solves a dilemma which many manufacturers and wholesalers face today: Either they communicate directly This is done by offering af range of services which offers to solve problems encountered by the customers in areas of life related – but not directly tied – to dairy products, which are the main business of Arla. In this way Arla has established a direct communications channel, allowing Arla to present itself according to their corporate branding values, keeping the Arla The data stems from the Gemius\/FDIM panel of 9.000 + adult Danes who’ve agreed to being automatically monitored when they surf the web.<\/p>\n Send, download and print. Price: 345 ddk\/\u20ac45,50 (ex. VAT)<\/p>\n “Service-driven corporate sites – the case of arla.dk” 14 pages, 6 illustrations.<\/p>\n To order the report, send an email to jon@jon-lund.com including your contact information with subject: \u201cBuy Jon Lunds Arla-report\u201d, and you\u2019ll receive both the report as pdf-file and an invoice.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Arla.dk is the largest Danish corporate website. And it attracts a near-ideal group of users. Female, 25-45 and – in charge of the everyday shopping. These are the remarkable facts I\u2019ve dug up in my latest report: \u201c”Service-driven corporate sites- the case of arla.dk\u201d. As the chart shows, two thirds of all the arla.dk surfers… L\u00e6s mere »Arla.dk #1 corporate Danish website<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1054"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=1054"}],"version-history":[{"count":2,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1054\/revisions"}],"predecessor-version":[{"id":3584,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1054\/revisions\/3584"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=1054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=1054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Shoppping](\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/Billede-20.png\" "\\"Shoppping")
\n<\/a><\/p>\n
\nwith end-customers, risking to endanger their existing sales structures, or they communicate through the retail-chain, risking not to position themselves adequately in the eyes of end-customers. They do this through offering a variety of services, which adresses problems surrounding<\/p>\n
\nbrand top of mind, and at the same time supporting the Arla retailers – Danish supermarkets.<\/p>\n\n
Download full report<\/h2>\n