{"id":127,"date":"2006-04-20T14:09:16","date_gmt":"2006-04-20T13:09:16","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=127"},"modified":"2013-02-25T21:08:52","modified_gmt":"2013-02-25T20:08:52","slug":"if-american-airlines-paid-steve-jobs-to-get-ideas-customermade-liveblogging-9","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/if-american-airlines-paid-steve-jobs-to-get-ideas-customermade-liveblogging-9\/","title":{"rendered":"If American Airlines paid Steve Jobs to get ideas… (CustomerMade liveblogging # 9)"},"content":{"rendered":"

Imagine if Steve Jobs flew American Airlines, and American Airlines actually took advantaged of this, by asking him, and all other customers: while your in the air, please donate us some good ideas – and if they’re good, we’ll pay you. Surely Steve, and other customers, skilled in each their field, would be able to com up with someting good.<\/p>\n

This\u00a0American Airlines\u00a0should do, according\u00a0Teo H\u00e4r\u00e9n, founder and CEO, Interesting.org<\/font><\/a> in his presentation.<\/p>\n

Anyway this is what his site, interesting.org, is about: A network of people wanting to participate with their ideas to problems posed to companies. Intersting.org sorts the ideas and sends them on to the compagny with the problem in exchange for some money, which partly goes on to the idea-generaters. And during the past years Teo personally read and rated 30.000 ideas – 90 % were crab – 10 % brilliant.<\/p>\n

This is cool, Teo says, because a major problem in todays business life is the lack of new ideas.<\/p>\n

About Teo H\u00e4r\u00e9n and\u00a0Interesting.org<\/font><\/a><\/strong>
\nThe official conference presentation of\u00a0<\/a>Teo H\u00e4r\u00e9n, founder and CEO, Interesting.org<\/font><\/a>\u00a0reads: In 2005 Teo was nominated best speaker in Sweden. In 2003 he was elected entrepreneur of the year, and he has participated in carrying through numerous innovating ideas. Along with his brother, Teo has organized this inventiveness and idea forming knack on the website Interesting.org \u2013 the world\u2019s first idea brokering network, where more than 10.000 people from all over the world contribute in solving problems issued by companies and organizations. Teo will talk about the basic idea of idea brokering \u2013 how do you tap into other peoples\u2019 creativity and convert it to concrete ideas? In short: How do you outsource innovation to the customers?<\/p>\n

Live blogging from\u00a0CustomerMade
\n<\/strong>This post is brought to you live blogging (well, this particular paragraph was actually written in advance just yesterday evening) from the The CustomerMade conference<\/a>\u00a0– one day of focus on usergenerated content, products and services: about how \u201cthe market itself is taking over all phases of production, from concept development and design to finished product\u201d as the official website reads. Arranged by O\u2019Reilly Media<\/a> and Innovation Lab<\/a> in corporation with\u00a0\u00a0Foreningen af Danske InternetMedier<\/a> (my organisation) \u2013 the IAB Denmark, among others.<\/p>\n

More posts from CustomerMade
\n<\/strong>Here’s my other posts written during the day from CustomerMade:<\/p>\n