From this autumn on, the Danish news industry will experience a radical change, bringing life to new media and new distribution-channels, potentially altering the concept of \u201cnewspaper\u201d, news-website and threatening to wipe out major players from the market.<\/p>\n
Triple move<\/strong> Answers \u201cfree news\u201d challenge Internet makes printed news old news<\/strong> Journalists applies for their own jobs Web first!<\/strong> Explosion of free newspapers The Dagsbr\u00fan challenge<\/strong> Politiken strikes back Reshaping the media landscape<\/strong> On the internet it still remains to be seen what consequences the Politiken move have. What will the Politiken service actually look like. What will the reactions of other established news-sites be? And what will be the consequences if and when new forms of usergenerated OhMyNews-like services starts to emerge?<\/p>\n Lots of questions \u2013 no solid answers. Only thing sure is: something\u2019s happening! And it\u2019s going to be big.<\/p>\n","protected":false},"excerpt":{"rendered":" From this autumn on, the Danish news industry will experience a radical change, bringing life to new media and new distribution-channels, potentially altering the concept of \u201cnewspaper\u201d, news-website and threatening to wipe out major players from the market. Triple move At least this could be the consequence of a spectacular triple move by Politiken \u2013… L\u00e6s mere »Danish media revolution: New high-quality print and web-media to give news away this autumn<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/133"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":3769,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/133\/revisions\/3769"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAt least this could be the consequence of a spectacular triple move by Politiken<\/a> \u2013 one of the \u201cthree big\u201d Danish newspapers. At the same time the Politiken plan both embraces the web, dramatically renew the format of its printed edition and launch a brand new freely distributed newspaper.<\/p>\n
\n<\/strong>The potentially revolutionizing manoeuvre is the Politiken answer to the impact of two new-media phenomena facing the Danish news-industry: the Internet and Free newspapers.<\/p>\n
\nFirst: the coming of the internet has speeded up the spreading and consuming of news, first introduced by TV and radio. The readers simply know the news before opening the morning paper. Hence features, columns and editorials \u2013 not news as such \u2013 is what should be the constituting content of a modern newspaper. At least this is what the Politiken analysis suggests.<\/p>\n
\n<\/strong>The Politiken respons to this situation has as suggested been radical: last week all journalists were asked to apply for their own jobs in a brand new news-organisation (assuring noone would be layed off). In the new printed edition of Politiken the top third of each page will be dedicated to brief news-updates.<\/p>\n
\nThe news-articles will \u2013 in the new Politiken – be written by news-staffmembers producing content primarily to the Politiken internet-edition. This \u201cweb-first\u201d concept promises substantially to improve state of web-news in Denmark. News on print will be the \u201cleftovers\u201d of the web-site \u2013 not as hitherto the other way around!<\/p>\n
\n<\/strong>The internet has not, however, been the only threat to the established daily newspapers the past few years. The coming of Free Newspapers, distributed at metrostations and on the streets, have challenged the established newspaper-industry as well. This prevalence of free printed news was the second argument behind the new \u2013 and not-so-newslike \u2013 Politiken format.\u00a0<\/strong><\/p>\n
\nThree month ago the Islandic Dagsbr\u00fan detonated a bomb shaking the Danish media landscape. Dagsbr\u00fan proclaimed their intentions of delivering a free, high-quality newspaper at the doorsteps of the majority of danish households. Before 7 o\u2019clock in the morning. However the JP\/Politiken group, with\u00a0the new not-so-newslike-designed-to-combat-free-news Politiken-format, have taken an offensive move towards the intruder.<\/p>\n
\n<\/strong>Not only does the new Politiken-format safeguard Politiken from the worst repercussions of the Icelandic initaiative. Since news are no longer cardinal to the print edition, Politiken has put itself in a position where they\u2019re able to take up the fight, striking back. And last week the JP\/Politiken group announced that they\u2019d also deliver a high-quality freely distributed morning paper. In effect, Politiken will transform the subscriptionbased newspaper of today into a subscriptionbased newspaper of tomorrow, a cutting edge content website and an ad-supported free newspaper. That might work!<\/p>\n
\nNot only Politken has, however, been inclined to act to the Dagsbr\u00fan initative. Free weekly newspaper S\u00f8ndagsavisen has also announced plans to publish a midweek edition to defend it\u2019s position. TV2, the largest commercial Tvstation in Denmark, on the other hand, might enter into a coorperation with Dagsbr\u00fan, having Dagsbr\u00fan deliver newsupdates after TV2 quitting its subscription to Ritzaus Bureau, the Danish news-agency, earlier this month. Likewise Dagsbrun and the Danish Post today announced their intentions to create a Dagsbrun-dominated distribution-company in order to be able to get the Dagsbr\u00fan distribution right.<\/p>\n