![\"FDIM](\"http:\/\/newmediatrends.fdim.dk\/wp-content\/uploads\/FDIMadspend.JPG\")
<\/p>\nToday my organisation, FDIM – IAB Denmark, published figures for Danish internet adspend in Q1, 2006. What\u2019s remarable is not so much the figures in itself, although they \u2013 once again \u2013 mark a best ever quarter: internet adspend, net of discounts, as reported by the internet media themselves, reached \u20ac 14,2 mio euro in the display-banners-and-partnerships category and \u20ac 29,6 mio in the marketplace category covering classifieds, acutions, pricecomparisions and directories. Of these \u20ac 29,6 mio joblistings alone accounted for \u20ac 10,3 mio. Note that paid search is not included in any of the figures.<\/p>\n
<\/p>\n
No whats really interesting is the scope of the ad spend measurement. It\u2019s designed to cover all internet adspend activity, be that classical banners, permission marketing, search, classifieds or any other money paid by advertisers in order to have information on themselves and their products displayed on thirdparty websites. This ambition is also the reason why auctions sites are included in the adspend meassurement as well: The fee payed by the seller of an item on an internet-auctions is considered advertising his product for sale. (The fee payed by the buyer of the item, is \u2013 for the same reasons – not included.<\/p>\n
When the numbers mentioned above is exclusive of payed search and permission marketing, its due to poor data-quality in these two categories: The ad spend meassurement is not blindly guessing \u2013 it\u2019s based on internet media (primarily the members of FDIM) reporting ther actual ad-sales revenues to the measurement \u2013 that is: to Deloitte who does the job of collecting the data and setting everything right for FDIM. However, in \u201cpaid search\u201d, which is a huge area, one player, namely Google, doesn\u2019t want to contribute, and therefore removes the basis of providing \u201cfact\u201d-figures in the \u201cpaid search\u201d category. The same goes for the \u201cpermission marketing\u201d-category. However permission marketing is not expected to contribute significant to the total adspend. <\/p>\n
Want to know more? At FDIM.dk (here’s the precise link<\/a>) you\u2019ll find additional information what the ad spend actually covers \u2013 in Danish. I\u2019ve done a rough, unoffical and only partly translation of one of the central documents \u2013 the \u201cHow to report: Guide to FDIMs Ad Spend Measurement\u201d. For you to download here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Today my organisation, FDIM – IAB Denmark, published figures for Danish internet adspend in Q1, 2006. What\u2019s remarable is not so much the figures in itself, although they \u2013 once again \u2013 mark a best ever quarter: internet adspend, net of discounts, as reported by the internet media themselves, reached \u20ac 14,2 mio euro in… L\u00e6s mere »Best ever national internet ad spend measurement launched in Denmark<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/139"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":3765,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/139\/revisions\/3765"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}