Advertisers spend 57 percent more on standard banner advertising in the first half of 2006 compared to first half of 2005. This is the result from the quarterly survey conducted by Deloitte for FDIM (IAB Denmark), based on reported net-revenue of Danish internet media.<\/p>\n
The survey shows that banners accounted for a total revenue of \u20ac15 millions. Adspend in the Marketplace-category (covering Directories, Classifieds, Auctions and Pricecomparisons) amounts to a total of \u20ac57 millions. The survey does not account for Search (a seperate category), since estimates would be to unsecure given that Google reluctancy to report to the survey.<\/p>\n
More on the Deloitte\/FDIM survey methodologies here: Best ever national internet ad spend measurement launched in Denmark<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Advertisers spend 57 percent more on standard banner advertising in the first half of 2006 compared to first half of 2005. This is the result from the quarterly survey conducted by Deloitte for FDIM (IAB Denmark), based on reported net-revenue of Danish internet media. The survey shows that banners accounted for a total revenue of… L\u00e6s mere »Danish Internet adspend through the roof<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/159"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":3753,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/159\/revisions\/3753"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}