\n<\/strong>Here\u2019s what I mean: To a start think about a niche site. Think of a site dedicated to stamps. Or to birds. Or skateboards. Or tropical flowers. Or cats. Any of the thousands of hobbies or special interests around will do.<\/p>\n
Now go try find one! Not a problem, you should think. With millions of sites on the internet, sure there are lots of these.<\/p>\n
Surprisingly, it\u2019s not easy. Really very few of the sites are worth mentioning. Either they\u2019re brochure ware of international print magazines, rarely updated and with very little content. Or they belong to organisations, mostly focused on internal organisational issues. Or they\u2019re stuff done by amateurs: occasionally great in substance, but mostly unfocused and not really mediated: you really have to do an effort to dig through blog after blog, discussion forum after discussion forum to find the bits and pieces of information you\u2019re looking for.<\/p>\n
In other words: there\u2019s a hole in the market. The guys who can put together a great stamps-site, a great birds-site or a great skateboard site (etc\u2026) very likely should be able to make a great business.<\/p>\n
Bloggers seeks audience<\/strong> Hidden in blogs, written by bloggers with the sole purpose of sharing their knowledge \u2013 though only very seldomly read by more than a handful of\u00a0 trespassers on the net.<\/p>\n Could you do something to help these bloggers getting an audience greater than 10, surely your offer would be appreciated.<\/p>\n Solution: well-edited user-generated niche-sites At the same time I\u2019d offer the nerds of the world an audience. I\u2019d give them a site, where they themselves were the main source of information. And which due to its editorial qualities would attract hundreds of thousands of visitors. I\u2019d even give them a name: they\u2019d be \u201ccommunity writers\u201d (like the \u201ccitizen journalists\u201d of ohmynews.com). Do this, and you\u2019ll see them coming to write for you just in order to see their names in the byline.<\/p>\n A quick and dirty mockup of a fictous stamps-website illustrates the idea. (Again: it\u2019s free for you to use):<\/p>\n Follow the money<\/strong> And it depends on the quality of the audience you attract. Advertisers like people sincerely interested in their areas of business, as they are the ones most likely to be turned into customers. And hence advertisers are willing to pay more to get in contact with them. The audience of most niche-sites makes great target groups for specific advertisers.<\/p>\n Main costs would be the monthly pay-checks for your editorial staff \u2013 though, remember: the content itself is free, provided to you from the users themselves, not from expensive journalists. The more niche sites you get up running, the money you should be able to make. Truly you should be able to think of hundreds of different niche-areas with a global audience worth launching. Most of these I think would find their audience, generating enough revenue from advertising to make it worthwhile. A few would really hit the roof. And some would turn out disasters \u2013 these you\u2019d have to shot down again very rapidly, and move on to something else.<\/p>\n I did some rough calculations one this. Let\u2019s pretend starting up 12 global, niche-websites over a period of one year, had two of them shot down after four month of operations due to lack of interest. And then pretend after a year you had six sites having reached their max audience with some 200.000 visits a week, three sites being visited some 600.000 a\u00a0week and one site hitting a million visits a week. At full operations I guessed at costs around \u20ac 250.000 a month. I then set the prize of advertising to a cpm of \u20ac\u00a04 and pretended each visitor were exposed to10 ads per visit.<\/p>\n I then entered all this into my pocket calculator. This is what it said in return: \u201cNet profits after three years of operations:\u00a0 \u20ac 4.000.000.”<\/p>\n Want the money? Go get \u2018em!<\/p>\n","protected":false},"excerpt":{"rendered":" Lot of folks tries to get a grip on how to monetize the \u201csocial web\u201d these days. Here\u2019s a shot at it, free for you to use, if you feel like it: start up your own mediahouse, publish a large number of different, globally oriented, niche, user-generated content news-sites, all of them edited by professionals:… L\u00e6s mere »From me to you: A usergenerated niche-site cashcow (idea)<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/162"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":3751,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/162\/revisions\/3751"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nParadox: the content really is out there, only it\u2019s (much against the will of its creators) hidden as the needles in the haystack of +50 million blogs.<\/p>\n
\n<\/strong>My idea, which now also is yours (if you want it!) is exactly this: I\u2019d offer the ordinary philatelist, skater, ornithologist etc. a site covering this one particular subject he\u2019s in to. I\u2019d give him the news-site he lacks today. A site with lots of very detailed, rapidly updated information. A site with fact-checked and carefully rewritten stories edited and picked by a staff of editors.<\/p>\n![\"Filatee.com\"](\"http:\/\/newmediatrends.fdim.dk\/wp-content\/uploads\/filatee%20v3.jpg\")
<\/a>
\n\u00a0<\/strong><\/p>\n
\nThe money in this is all about advertising. What kind of revenue you\u2019d be able to make depends on how much traffic you\u2019d be able to generate, which in turns relies on the number of sites you\u2019d start up.<\/p>\n
\nTo futher keep down costs, my idea would be to organise the sites you\u2019re running in clusters around the same subject, allowing each editorial team to cover more than one site. One editorial team could cover both a \u201cstamps website\u201d, a \u201ccoins websites\u201d and a \u201cwatches website\u201d (all collectors items), while another could cover both \u201cskateboards\u201d, \u201crollerskates\u201d and \u201cBMX\u201d.<\/p>\n