{"id":1741,"date":"2011-03-18T11:34:26","date_gmt":"2011-03-18T09:34:26","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=1741"},"modified":"2013-02-25T21:03:36","modified_gmt":"2013-02-25T20:03:36","slug":"new-york-times-pay-wall-blessed-with-holes-opening-itself-to-the-social-web-preserving-life-giving-dynamics","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/new-york-times-pay-wall-blessed-with-holes-opening-itself-to-the-social-web-preserving-life-giving-dynamics\/","title":{"rendered":"New York Times’ pay-wall blessed with holes, opening itself to the social web; preserving life-giving dynamics"},"content":{"rendered":"

Yesterday New York Times (NYT) introduced its new pay-wall<\/a>: from\u00a0March 28 the nyt.com site, it’s iPhone and iPad apps will no longer be free to use.<\/p>\n

\"\"<\/p>\n

However, the NYT pay-wall isn’t really a walled garden – only sorts of. And that’s great! Vigorously administered pay-walls tends to isolate the site they’re trying to protect potentially leading to complete suffocation: users won’t bother to neither pay or log-in, if they don’t have a really good reason do to so, thereby cutting off the lions share of user engagement. Not only does this inflict severe damage to the revenue-streams of the site – it also tends to make the site feel dull and kind of ex-communicated. You want to read what others read. Knowing something you can’t share feels awkward.<\/p>\n

The blessed holes in the NYT pay-wall goes as follows: first, you can read 20 articles a month before you’re charged. That is: random and regular users are alike are welcomed on a free basis, but also expected to pay up.<\/p>\n

Second, and this is really important, you still have unlimited access to articles when you access them from one of your friends tweets – or a like on Facebook. That is: NYT encourages users to share their content on the social media platforms, and encourages the dialogue around it’s content. It doesn’t kill off the lifegiving dynamics of the web – it embraces them!<\/p>\n

Also, access from Google-searches are excepted from the Pay-wall toll. Which is also really clever, since Google obviously is a major muscle pumping traffic to any news-site.<\/p>\n

Obviously NYT like all publishers needs to make money. The new (blessedly!) holed pay-wall might be the way to make it work.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday New York Times (NYT) introduced its new pay-wall: from\u00a0March 28 the nyt.com site, it’s iPhone and iPad apps will no longer be free to use. However, the NYT pay-wall isn’t really a walled garden – only sorts of. And that’s great! Vigorously administered pay-walls tends to isolate the site they’re trying to protect potentially… L\u00e6s mere »New York Times’ pay-wall blessed with holes, opening itself to the social web; preserving life-giving dynamics<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,8],"tags":[37,164,340,315,152],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1741"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=1741"}],"version-history":[{"count":5,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1741\/revisions"}],"predecessor-version":[{"id":1745,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1741\/revisions\/1745"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=1741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}