{"id":1890,"date":"2011-05-19T13:51:56","date_gmt":"2011-05-19T11:51:56","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=1890"},"modified":"2013-02-25T21:03:06","modified_gmt":"2013-02-25T20:03:06","slug":"japansk-ubad-giver-lego-fem-nye-udfordringer","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/japansk-ubad-giver-lego-fem-nye-udfordringer\/","title":{"rendered":"Japansk ub\u00e5d giver Lego  fem nye udfordringer"},"content":{"rendered":"<div>\n<div>\n<p><em>Lego har for f\u00f8rste gang s\u00f8sat et produkt, der er designet af en af kunderne. Det er fremtidens vej,\u00a0<a href=\"http:\/\/politiken.dk\/tjek\/digitalt\/internet\/ECE1285273\/lego-inviterer-netbrugere-til-at-designe-legetoej\/\">skrev jeg i g\u00e5r i \u00a0Politiken<\/a>.<\/em><\/p>\n<p><a href=\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/Billede-86.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1891\" title=\"Politiken artikel - Japansk ub\u00e5d giver Lego nye udfordringer\" src=\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/Billede-86.png\" alt=\"\" width=\"381\" height=\"528\" srcset=\"https:\/\/jon-lund.com\/main\/wp-content\/uploads\/Billede-86.png 381w, https:\/\/jon-lund.com\/main\/wp-content\/uploads\/Billede-86-141x196.png 141w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/a><\/p>\n<p>For tre m\u00e5neder siden satte Lego i al ubem\u00e6rkethed ub\u00e5den Shinkai p\u00e5 hylderne i Japan.<\/p>\n<p>Umiddelbart lignede dybhavsudforskeren de fleste andre legos\u00e6t. Men \u00e5bner du pap\u00e6sken med det velkendte r\u00f8d-hvide logo, finder du en us\u00e6dvanlig historie om en storstilet nichefremtid, hvor f\u00f8lingen med kunder og markeder er uh\u00f8rt meget t\u00e6ttere end i dag. For Lego og for rigtig mange andre.<\/p>\n<p>hinkai var en p\u00e5 mange m\u00e5der atypisk produktlancering. Lego er normalt mest til store hollywoodbrands. T\u00e6nk \u2019Star Wars\u2019. Eller \u2019Harry Potter\u2019.<\/p>\n<p><strong>Shinkai er en national stolthed<\/strong><br \/>\nShinkai er det modsatte. Ikke en del af et st\u00f8rre univers med spil, merchandise og indbyggede legeplot, men bare sig selv&#8230;<\/p>\n<p><a href=\"http:\/\/politiken.dk\/tjek\/digitalt\/internet\/ECE1285273\/lego-inviterer-netbrugere-til-at-designe-legetoej\/\">L\u00e6s hele artiklen p\u00e5 Politiken.dk<\/a> (der med overskriften &#8220;Lego inviterer netbrugere til at designe leget\u00f8j&#8221;)<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego har for f\u00f8rste gang s\u00f8sat et produkt, der er designet af en af kunderne. Det er fremtidens vej,\u00a0skrev jeg i g\u00e5r i \u00a0Politiken. For tre m\u00e5neder siden satte Lego i al ubem\u00e6rkethed ub\u00e5den Shinkai p\u00e5 hylderne i Japan. Umiddelbart lignede dybhavsudforskeren de fleste andre legos\u00e6t. Men \u00e5bner du pap\u00e6sken med det velkendte r\u00f8d-hvide logo,&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/japansk-ubad-giver-lego-fem-nye-udfordringer\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Japansk ub\u00e5d giver Lego  fem nye udfordringer<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,9],"tags":[367,369,368,366],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1890"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=1890"}],"version-history":[{"count":4,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1890\/revisions"}],"predecessor-version":[{"id":1894,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/1890\/revisions\/1894"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=1890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=1890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=1890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}