{"id":193,"date":"2006-10-20T20:31:40","date_gmt":"2006-10-20T19:31:40","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=193"},"modified":"2013-02-25T21:08:13","modified_gmt":"2013-02-25T20:08:13","slug":"middleaged-women-for-sale-at-jppolitiken","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/middleaged-women-for-sale-at-jppolitiken\/","title":{"rendered":"Middle-aged women for sale at JP\/Politiken"},"content":{"rendered":"

Ever wondered what the price of Danish women were? Well, I can tell you. A Danish woman age 21-50 years is exactly 1,329\u00a0DKK – or EUR 0,171.<\/span><\/font><\/p>\n

At least\u00a0according to the largest Danish newspaper group, JP\/Politiken. As a brand new thing, they’ve moved from selling advertisement on their sites on a CPM basis to what the call IRP – Internet Rating Point<\/a>\u00a0at the jyllandsposten.dk<\/a>, politiken.dk<\/a>, ekstrabladet.dk<\/a> and what have they of sites. That is: Beforehand advertisers paid JP\/Politiken for the number of times their ads were exposed to users. Now they pay for the percentage of a given target group, the ads are exposed to.<\/span><\/font><\/p>\n

An advertiser might for example say: I want my ads to be exposed to 10 percent of all women aged 21-50 in Denmark. And JP\/Politiken says: “yes sir, that’ll cost you, let’s see, here it is<\/a>,\u00a0a fixed price of 82.220 DDK (EUR 10832)\u00a0– don’t you worry how many times we’ll have to display the ad, we’ll see that the 10 percent of the target group is reached.<\/span><\/font><\/p>\n

JP\/Politiken is able to do this based on\u00a0what appears to\u00a0be very solidly founded demographics:\u00a0four times a year they’ll ask 40.000 of their users who they are – and register what parts of the JP\/Politiken sites their visiting. So\u00a0JP\/Politiken\u00a0statistically know exactly\u00a0who the visitors of each\u00a0section on their websites are.\u00a0<\/span><\/font><\/p>\n

On the internet, you have all the possibilities of the world to know who your visitors are, and serve them ads\u00a0in a super-targetted fashion. The principles of IRP-pricing\u00a0is like a cool way to take advantage of this!<\/span><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Ever wondered what the price of Danish women were? Well, I can tell you. A Danish woman age 21-50 years is exactly 1,329\u00a0DKK – or EUR 0,171. At least\u00a0according to the largest Danish newspaper group, JP\/Politiken. As a brand new thing, they’ve moved from selling advertisement on their sites on a CPM basis to what… L\u00e6s mere »Middle-aged women for sale at JP\/Politiken<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/193"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":3740,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/193\/revisions\/3740"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}