{"id":196,"date":"2006-11-14T21:49:00","date_gmt":"2006-11-14T20:49:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=196"},"modified":"2013-02-25T21:08:12","modified_gmt":"2013-02-25T20:08:12","slug":"danish-online-adspend-has-reached-1-billion-ddk","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/danish-online-adspend-has-reached-1-billion-ddk\/","title":{"rendered":"Danish online adspend has reached 1 billion ddk"},"content":{"rendered":"<p>In the first three quaters of 2006 advertisers spend more than <a href=\"http:\/\/www.google.com\/search?hl=en&#038;rls=GGLG,GGLG:2005-36,GGLG:en&#038;sa=X&#038;oi=spell&#038;resnum=0&#038;ct=result&#038;cd=1&#038;q=1000000000+dkk+in+euro&#038;spell=1\" target=\"_blank\">one billion Danish kroners<\/a> advertising on the internet. And that figure doesn&#8217;t even include adspend on Google. In most markets search alone is thirty or fourty percent of the total adspend.<\/p>\n<p>All this <a href=\"http:\/\/www.fdim.dk\/?vis=pagepress&#038;id=61&#038;pid=615\" target=\"_blank\">according to my organisation, FDIM<\/a> (press release in Danish) &#8211; the IAB Denmark &#8211; who published figures for third quarter adspend 2006 last week.<\/p>\n<p>Compared to the same period last year, banners and sponsorships rose 10 percent allthough spending actually fell from Q2 2006 to Q3.<\/p>\n<p>You can find the published figures for banners and sponsorships, marketplaces and (as a part of the marketspend figures) recruitment as a <a href=\"http:\/\/www.fdim.dk\/downloads\/markedstal2006.xls\" target=\"_blank\">spreadsheet here<\/a>.<\/p>\n<p>Se more about the FDIM adspend measurement here on my blog: &#8220;<a href=\"http:\/\/newmediatrends.fdim.dk\/2006\/06\/best-ever-national-internet-ad-spend-measurement-launched-in-denmark.html\" target=\"_blank\">Best ever national internet ad spend measurement launched in Denmark<\/a>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first three quaters of 2006 advertisers spend more than one billion Danish kroners advertising on the internet. And that figure doesn&#8217;t even include adspend on Google. In most markets search alone is thirty or fourty percent of the total adspend. All this according to my organisation, FDIM (press release in Danish) &#8211; the&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/danish-online-adspend-has-reached-1-billion-ddk\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Danish online adspend has reached 1 billion ddk<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"predecessor-version":[{"id":3738,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/196\/revisions\/3738"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}