{"id":229,"date":"2007-04-06T22:29:37","date_gmt":"2007-04-06T21:29:37","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=229"},"modified":"2013-02-25T21:07:48","modified_gmt":"2013-02-25T20:07:48","slug":"real-e-merchants-runs-on-5-minutes-budgets","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/real-e-merchants-runs-on-5-minutes-budgets\/","title":{"rendered":"Real e-merchants runs on 5-minutes budgets"},"content":{"rendered":"<p>This is fascinating I think: <a href=\"http:\/\/www.tdc.dk\">TDC<\/a>, Denmarks largest ISP, and also reseller of computers, phones etc. have some 50 salesmen employed in their online sales department. These 50 guys (and girls I presume) are responsible for each their product, and sales are measured realtime in 5 minutes-intervals.<\/p>\n<p>This only makes sense, because each salesman also has the powers to do something, if sales aren&#8217;t on budget. They can in realtime control what USPs and ads are used on the TDC portal <a href=\"http:\/\/www.tdconline.dk\">tdconline.dk<\/a> &#8211; one of their main channels. That is: these salesmen are actively engaged in the virtual selling proces, where TDC as a company meets their customers on their websites. Cool.<\/p>\n<p>The sales dep can also influence the parameters used in the TDC paid-for search ads and &#8211; on\u00a0 a day to day basis &#8211; the ads running as normal display ads at other websites.<\/p>\n<p>All this Per Rasmussen, onlinemanager at TDC,\u00a0head of\u00a0TDC e-merchant dep, told me at <a href=\"http:\/\/www.ehandelsprisen.dk\">Ehandelsprisen<\/a> some two weeks ago. Per also told me the importance of having declared online an independent sales channel internally in TDC from the very start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is fascinating I think: TDC, Denmarks largest ISP, and also reseller of computers, phones etc. have some 50 salesmen employed in their online sales department. These 50 guys (and girls I presume) are responsible for each their product, and sales are measured realtime in 5 minutes-intervals. This only makes sense, because each salesman also&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/real-e-merchants-runs-on-5-minutes-budgets\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Real e-merchants runs on 5-minutes budgets<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/229"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":3709,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/229\/revisions\/3709"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}