{"id":238,"date":"2007-06-05T11:06:28","date_gmt":"2007-06-05T10:06:28","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=238"},"modified":"2013-02-25T21:10:56","modified_gmt":"2013-02-25T20:10:56","slug":"this-is-effective-advertising-for-web-20-dove-video","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/this-is-effective-advertising-for-web-20-dove-video\/","title":{"rendered":"This is effective advertising for web 2.0: DOVE video"},"content":{"rendered":"<p>This 1 minute 14 seconds youtube-video produced by Dove drove three times as many visits to the Dove website as did their whole TV campaign over the past two years:<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=fz5IRdFIpvA\"><img decoding=\"async\" src=\"http:\/\/me.phillipoertel.com\/files\/dove_evolution.jpg\" \/><\/a><\/p>\n<p>The findings were revealed by <a href=\"http:\/\/www.iabeuropecongress.eu\/favier.aspx\">Jaap Favier<\/a> at the Interact conference in Bruxelles today. Jaap Favier is vicepresident at Forrester Research, and <a href=\"http:\/\/www.iabeuropecongress.eu\/default.aspx\">the conference<\/a> is organised by IAB Europe &#8211; the european branch of FDIM.<\/p>\n<p>Jaap Favier did a very convincing presention on the task advertisers need to undertake to reach the consumers of the present web 2.0 internet environment. What you need to do, he claimed, is to understand how to influence the group dynamics, that web 2.0 has brought to the forefront. Realize these four different types of consumers and act on them:<br \/>\nSome 10 % are creators, 20 % are critics (commenting what they experience), 20 % are collectors finding good stuff and sharing it with their peers, while the rest are couch potatoes, \u201cpassively\u201d receiving.<\/p>\n<p>(Live blogging from Bruxelles &#8211; Jaap now just left the scene)<\/p>\n<p><strong>Update june 12th:<\/strong> The presention of Jaap Favier is now online at <a href=\"http:\/\/www.iabeuropecongress.eu\/downloads\/Presentatie_Favier.pdf\">http:\/\/www.iabeuropecongress.eu\/downloads\/Presentatie_Favier.pdf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 1 minute 14 seconds youtube-video produced by Dove drove three times as many visits to the Dove website as did their whole TV campaign over the past two years: The findings were revealed by Jaap Favier at the Interact conference in Bruxelles today. Jaap Favier is vicepresident at Forrester Research, and the conference is&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/this-is-effective-advertising-for-web-20-dove-video\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">This is effective advertising for web 2.0: DOVE video<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,7],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/238"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"predecessor-version":[{"id":3888,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/238\/revisions\/3888"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}