The most wholeheartedly danish online campaign is just about to launch. In a 45 millions danish kroner (approx. 7 mio. US $) campaign the danish newspapers (of all possible advertisers) tries to get Danes read more newspapers – using the web as its primary platform.<\/p>\n
Top-“dogme” directors<\/strong> Web-only<\/strong> Cutting-edge<\/strong> As BMW before them<\/strong> The most wholeheartedly danish online campaign is just about to launch. In a 45 millions danish kroner (approx. 7 mio. US $) campaign the danish newspapers (of all possible advertisers) tries to get Danes read more newspapers – using the web as its primary platform. Top-“dogme” directors The cornerstone of the campaign are micro-films (around… L\u00e6s mere »Top danish directors in cutting-edge online-only campaign<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":3868,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/24\/revisions\/3868"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe cornerstone of the campaign are micro-films (around 7 minutes), produced solely for the web. And not just any films: this forth films are produced\/planned by top danish film-makers S\u00f8ren Kragh-Jacobsen, Lone Scherfig, Susanne Bier and Ole Bornedal – all internationally renowned, three of them dogme-directors.<\/p>\n
\nSolely for the web means<\/em> solely for the web. The films will only be accessible online – the campaign around it (trailers in TV commercials, streaming banner ads etc.) aims solely at drawing traffic to the online media.<\/p>\n
\nThis is really innovative, cutting-edge media use, if you want my humble opinion. Pouring in great creative forces in a campaign taking fully advantage of both the possibilities of the web – and the high-bandwidth penetration of broadband to danish households and workplaces (danish statistical bureau pdf: 74 percent of all danish households are online – 70 percent of these with broadband access in 2005<\/a>)<\/p>\n
\nThe only predecessor – at least known to me – is the 2001 BMW film project<\/a> featuring producers Tony Scott, Ridley scott, Jules Daly and directors Tony Scott, Joe Carnahan and John Woo. Truly a worthy benchmark.
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\nStarting Sept. 19<\/strong>
\nThe campaign starts on September 19 on http:\/\/www.avistid.dk\/<\/a>. In the meantime – read more about the campaign in danish newspapers:<\/p>\n\n