{"id":25,"date":"2005-09-06T22:24:00","date_gmt":"2005-09-06T21:24:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=25"},"modified":"2013-02-25T21:10:34","modified_gmt":"2013-02-25T20:10:34","slug":"funky-net-ad-music-football-and-petrol","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/funky-net-ad-music-football-and-petrol\/","title":{"rendered":"Funky net-ad: music, football and &#8211; petrol"},"content":{"rendered":"<p>Danish former state-owned natural gas-company DONG does a great job in re-branding itself. Under the heading &#8220;more energy&#8221; DONG runs a campaign taking full effect of their sponsoring the national danish football team. Including Oil-barrel playing, classical trained, Safri Duo takes the mark. Enjoy the latest film in the series: <a href=\"https:\/\/www.dong.dk\/tridion\/Images\/dk\/Dong_SafriDuo_4mbwm7_tcm4-9885.wmv\">The DONG Safri Duo Football-spot<\/a> (from DONG.dk &#8211; campaign seen on &#8211; amongst other sites &#8211; politiken.dk.)<\/p>\n<p>(PS: interested in the background for the DONG campaign? Look at Vice-president, marketing <a href=\"http:\/\/www.fdim.dk\/downloads\/tvspots_slides\/5.%20DONG%20TVspots.ppt\">S\u00f8ren Biunes presentation<\/a> from a last year- FDIM-seminar on the subject).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danish former state-owned natural gas-company DONG does a great job in re-branding itself. Under the heading &#8220;more energy&#8221; DONG runs a campaign taking full effect of their sponsoring the national danish football team. Including Oil-barrel playing, classical trained, Safri Duo takes the mark. Enjoy the latest film in the series: The DONG Safri Duo Football-spot&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/funky-net-ad-music-football-and-petrol\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Funky net-ad: music, football and &#8211; petrol<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/25"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":3867,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/25\/revisions\/3867"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}