{"id":276,"date":"2008-01-01T21:17:42","date_gmt":"2008-01-01T20:17:42","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=276"},"modified":"2013-02-25T21:07:05","modified_gmt":"2013-02-25T20:07:05","slug":"gemius-wins-israel","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/gemius-wins-israel\/","title":{"rendered":"Gemius wins Israel"},"content":{"rendered":"

News just reached me that Gemius are going to perform the audience measurement in Israel. A tender process has been going on for quite some time, and on Christmas day Gemius was eleted winner of the process\u00a0(read more in this article from tradingmarkets.com<\/a>).<\/p>\n

This is particularly interesting to me, since\u00a0Israel\u00a0hereby joins Denmark in the club of non-eastern European countries to have chosen Gemius. Denmark did\u00a0so a year ago – and have had\u00a0the Gemius audience measurement up and running\u00a0since the summer of 07.<\/p>\n

I don’t know much about the\u00a0specific solution, Gemius has offered the Israeli market (I’ll keep you posted when I learn more). It’s clear however, that in Israel – like in Denmark:<\/p>\n

–\u00a0 the “official”\u00a0audience measurement was conducted by TNS prior the tender process.<\/p>\n

– Gemius won the tender in the face of TNS, Nielsen\/\/Netratings and Comscore (the three established leading research companies)<\/p>\n

– the new Gemius Audience measurement is based on both a sitecentric (tag-based) approach and a usercentric (panelbased) approach, allowing for the introduction of\u00a0exact and\u00a0reliable\u00a0figures for the number of actual people visiting a given website while also offering rich demographics of the visitors of given web sites.<\/p>\n

You also might want to read these other posts on my blog on the Danish Gemius-based audience measurement: The story of how Mads builds up an online mediaplan<\/a>\u00a0(12th of July 2007),\u00a0Audience measurement – Giant leap forward – now we\u2019re in the race<\/a>\u00a0(9th of july, 2007). Audience measurement for web 2.0<\/a>\u00a0(31st of May, 2007), New era: traffic- and audience measurement 2.0<\/a>\u00a0(21st of November 2006)<\/p>\n","protected":false},"excerpt":{"rendered":"

News just reached me that Gemius are going to perform the audience measurement in Israel. A tender process has been going on for quite some time, and on Christmas day Gemius was eleted winner of the process\u00a0(read more in this article from tradingmarkets.com). This is particularly interesting to me, since\u00a0Israel\u00a0hereby joins Denmark in the club… L\u00e6s mere »Gemius wins Israel<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/276"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":3697,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/276\/revisions\/3697"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}