{"id":285,"date":"2008-02-29T00:03:16","date_gmt":"2008-02-28T23:03:16","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=285"},"modified":"2013-02-25T21:07:05","modified_gmt":"2013-02-25T20:07:05","slug":"spite-zero-no-bullsht-sweeps-danish-internet-awards","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/spite-zero-no-bullsht-sweeps-danish-internet-awards\/","title":{"rendered":"Spite Zero &#8220;no bullsh***t&#8221; sweeps Danish Internet Awards"},"content":{"rendered":"<p>The &#8220;no bullsh***t&#8221;-ad campaign for Sprite Zero won 3 out of 8 awards at the <a href=\"http:\/\/dia08.dk\/\">Danish Internet Award Show<\/a>, including the Banner Ad-prize, the Cross media\/Synergy-prize and the overall Danish Internet Award 2008.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/newmediatrends.fdim.dk\/uploads\/spritezero.jpg\" \/><\/p>\n<p>The campaign evolves around fake profiles (who fakes their appeareance) on Danish dating\/social sites, supplemented by banner ads and a special campaign site and is described <a href=\"http:\/\/newmediatrends.fdim.dk\/uploads\/Sprite_ZERO_Case.pps\">in this powerpoint<\/a>.<\/p>\n<p>The Campaign was develloped by <a href=\"http:\/\/www.plantcph.dk\">Plant<\/a> og <a href=\"http:\/\/www.saatchi.dk\/\">Saatchi<\/a>, and was planned by <a href=\"http:\/\/www.ium.dk\/\">Initiative Universal Media<\/a>.<\/p>\n<p>The Danish Internet Awardshow was held for the fifth time tonight in Copenhagen, arranged by <a href=\"http:\/\/www.fdim.dk\/?pageid=71\">FDIM<\/a> &#8211; the IAB Denmark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;no bullsh***t&#8221;-ad campaign for Sprite Zero won 3 out of 8 awards at the Danish Internet Award Show, including the Banner Ad-prize, the Cross media\/Synergy-prize and the overall Danish Internet Award 2008. The campaign evolves around fake profiles (who fakes their appeareance) on Danish dating\/social sites, supplemented by banner ads and a special campaign&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/spite-zero-no-bullsht-sweeps-danish-internet-awards\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Spite Zero &#8220;no bullsh***t&#8221; sweeps Danish Internet Awards<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/285"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":3689,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/285\/revisions\/3689"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}