{"id":290,"date":"2008-04-15T08:35:42","date_gmt":"2008-04-15T07:35:42","guid":{"rendered":"http:\/\/newmediatrends.fdim.dk\/2008\/04\/danish-online-adspend-hits-e-330-mio-full-year-2007.html"},"modified":"2013-02-25T21:07:05","modified_gmt":"2013-02-25T20:07:05","slug":"danish-online-adspend-hits-e-330-mio-full-year-2007","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/danish-online-adspend-hits-e-330-mio-full-year-2007\/","title":{"rendered":"Danish online adspend hits \u20ac 330 mio full year 2007"},"content":{"rendered":"<p>FDIM (the IAB Denmark) today publishes the 2007 full-year findings. <a href=\"http:\/\/www.fdim.dk\/downloads\/Markedsstat2007inklforside.pdf\">Here&#8217;s the full report (in Danish with summary in English)<\/a>. Key findings are:<\/p>\n<ul>\n<li>Overall year-on-year growth rate of 39 %\u00a0<\/li>\n<li>Display advertising grew astonishing 67 % from \u20ac 59 mio in 2006 to \u20ac 99 mio in 2007<\/li>\n<li>Search grew 50 % from \u20ac 48 mio to \u20ac 72 mio<\/li>\n<li>Classifieds (directories, yellowpages\u00a0and auctions)\u00a0grew 20 % from \u20ac 118 mio\u00a0to \u20ac 142 mio<\/li>\n<li>Permission marketing grew 69 % from rather low \u20ac 8,6 mio to \u20ac 14,5 mio<\/li>\n<\/ul>\n<p>FDIM writes:<\/p>\n<blockquote><p><font size=\"2\" face=\"NeoSans\"><\/p>\n<p align=\"left\">&#8220;The survey encompasses: Display Adver<font size=\"2\" face=\"NeoSans\">tising (including banners and sponsorships, rich media, t<\/font><font size=\"2\" face=\"NeoSans\">extual and contextual advertising), Search (paid <\/font><font size=\"2\" face=\"NeoSans\">listings excepting site optimization or paid inclusion), <\/font><font size=\"2\" face=\"NeoSans\">Classifieds (eg. employment, automotive or auctionba<\/font><font size=\"2\" face=\"NeoSans\">sed listings and yellow pages), Permission Marketing (email-based) and Miscelaneous. The FDIM Ad Ex study is based on advertising revenues as reported by IAB Denmark members to Deloitte. <\/font><font size=\"2\" face=\"NeoSans\">All figures are net figures not including agency com<\/font><font size=\"2\" face=\"NeoSans\">mission. For non-participating companies conservative estimates have been applied.&#8221;<\/font><\/p>\n<p><\/font><\/p><\/blockquote>\n<p>The results compares nicely to <a href=\"http:\/\/www.iabuk.net\/en\/1\/pwcadspendstudy080408.mxs\">the UK numbers recently published by IAB UK<\/a>, which displayed an overall growth rate of 38 percent, and growth of display ahead of the search-growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FDIM (the IAB Denmark) today publishes the 2007 full-year findings. Here&#8217;s the full report (in Danish with summary in English). Key findings are: Overall year-on-year growth rate of 39 %\u00a0 Display advertising grew astonishing 67 % from \u20ac 59 mio in 2006 to \u20ac 99 mio in 2007 Search grew 50 % from \u20ac 48&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/danish-online-adspend-hits-e-330-mio-full-year-2007\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Danish online adspend hits \u20ac 330 mio full year 2007<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[33,34,59,71,73,80],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/290"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/290\/revisions\/3685"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}