{"id":308,"date":"2008-08-19T22:03:27","date_gmt":"2008-08-19T21:03:27","guid":{"rendered":"http:\/\/newmediatrends.fdim.dk\/2008\/08\/danish-first-halfyear-results-display-ads-up-27.html"},"modified":"2013-02-25T21:06:52","modified_gmt":"2013-02-25T20:06:52","slug":"danish-first-halfyear-results-display-ads-up-27","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/danish-first-halfyear-results-display-ads-up-27\/","title":{"rendered":"Danish first halfyear results: Display ads up 27 %"},"content":{"rendered":"<p>Foreningen af Danske Interaktive Medier\u00a0(FDIM &#8211; or IAB Denmark)\u00a0today published results for the first half-year 2008. Click here for <a href=\"http:\/\/fdim.dk\/?pageid=53&amp;messageid=986\">the press release<\/a>, and here for <a href=\"http:\/\/www.fdim.dk\/downloads\/2._Kvartal_Diagrammer_og_tabeller_2008_final.xls\">results in excel<\/a>\u00a0&#8211; both in Danish. The study is conducted by FDIM and Deloitte.<\/p>\n<p>The study shows display ads were up 27 % year-on-year to\u00a0 aprox. \u20ac\u00a058 mio. In 2007 display ads constituted 30 percent of the total advertising pie.<\/p>\n<p>The largest interactive advertising category &#8211; marketplaces &#8211; which i 2007 accounted for\u00a043 % of the total market, dropped slightly (with 6 percent to some \u20ac 72 millions) for first half-year 2007 to first half-year 2008. The category consist of advertising revenue from Classifieds, Directories, Auctions and Price comparisons.<\/p>\n<p>Todays first half-year results also tells that display advertising grew with 2\u00a0% from Q1 2008 to Q2 2008, whereas marketplaces grew by 3 % in the same period.<\/p>\n<p>For more: read my <a rel=\"bookmark\" href=\"http:\/\/newmediatrends.fdim.dk\/2008\/04\/danish-online-adspend-hits-e-330-mio-full-year-2007.html\">Danish online adspend hits \u20ac 330 mio full year 2007<\/a>\u00a0or scroll through the <a href=\"http:\/\/newmediatrends.fdim.dk\/category\/advertising-new-media\" title=\"View all posts filed under Advertising, new media\">Advertising, new media<\/a> section of this blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foreningen af Danske Interaktive Medier\u00a0(FDIM &#8211; or IAB Denmark)\u00a0today published results for the first half-year 2008. Click here for the press release, and here for results in excel\u00a0&#8211; both in Danish. The study is conducted by FDIM and Deloitte. The study shows display ads were up 27 % year-on-year to\u00a0 aprox. \u20ac\u00a058 mio. In 2007&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/danish-first-halfyear-results-display-ads-up-27\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Danish first halfyear results: Display ads up 27 %<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/308"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":3675,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/308\/revisions\/3675"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}