{"id":31,"date":"2005-09-19T13:18:00","date_gmt":"2005-09-19T12:18:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=31"},"modified":"2013-02-25T21:10:14","modified_gmt":"2013-02-25T20:10:14","slug":"first-microfilm-arrived","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/first-microfilm-arrived\/","title":{"rendered":"First Microfilm arrived"},"content":{"rendered":"<p><a href=\"http:\/\/www.fdim.dk\/blog\/uploaded_images\/ThomasogTrine3-775372.jpg\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/www.fdim.dk\/blog\/uploaded_images\/ThomasogTrine3-775372.jpg\" width=\"395\" \/><\/a><br \/>\nThe first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can be viewed only at the campaigns website <a href=\"http:\/\/www.avistid.dk\">www.avistid.dk<\/a> &#8211; in other words: old media uses new media to make old media more used.<\/p>\n<p><strong>Confused?<\/strong> Take a look at S\u00f8ren Kragh Jakobsens &#8220;<a href=\"http:\/\/www.avistid.dk\">Manden der havde en gr\u00f8nth\u00f8ster i hovedet<\/a>&#8221; (&#8220;the man who had a harvester inside his head&#8221;) and find out how newspapers can help you get a girlfriend.<\/p>\n<p><strong>Don&#8217;t believe newspapers will get you more popular?<\/strong> Don&#8217;t believe microfilms will make you read more newspapers? Perhaps not. Believe this: this is not the last innovative use of the web as an advertising medium we&#8217;ve seen. Rich media is here to stay. And as such both the film and the campaign are cool pieces of advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can be viewed only at the campaigns website www.avistid.dk &#8211; in other words: old media uses new media to make old media more used. Confused? Take a look at S\u00f8ren Kragh&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/first-microfilm-arrived\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">First Microfilm arrived<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/31"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":3861,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/31\/revisions\/3861"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}