{"id":384,"date":"2009-08-25T07:04:35","date_gmt":"2009-08-25T05:04:35","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=384"},"modified":"2013-02-25T21:06:27","modified_gmt":"2013-02-25T20:06:27","slug":"facebook-crosses-the-generation-gap-spreads-transparency","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/facebook-crosses-the-generation-gap-spreads-transparency\/","title":{"rendered":"Facebook crosses the generation gap, spreads transparency"},"content":{"rendered":"

Just published my new \u201cDigital view: Life on the Danish internet august 17-23 2009<\/a>\u2033, and this is fascinating I think: Half of the Danish population are using Facebook. More specific: 2,47 mio Danes visited facebook at least once during the month of June (June, 2009 – research carried out by Gemius).<\/p>\n

What’s more: Facebook apparently catches all age-groups – even the youngest, who have left their hitherto preferred native and front-running Danish social networking site, arto.com. Even the eldest: Almost half of Danes over the age of 60 who are online uses facebook! (numbers are all there in the report<\/a>)<\/p>\n

This has lots of implications. The perhaps most important is that Danes in this way are building a shared knowledge about the (increasingly digital) world in which we live. Paving way for a more homogeneous Danish society, I\u2019d say! Not being fragmented into diverse sub-cultures, but knitting the diverse subcultures together in an online meta-community.<\/p>\n

Don\u2019t get me wrong: off course we\u2019re not all sitting there, talking and updating and networking each other. But: While you may not be online-friends with your teenage-boys, and while you may not know the exact substance of their social activities (what photos they upload, what they write in their status-mentions), you do know what it\u2019s all about, you\u2019ve been there, tagged that, commented this and this gives you a chance to adopt real-world conversations on how they\u2019re doing. It enables you to reach out, it offers you to build bridges between yours and their worlds.<\/p>\n

And what\u2019s more: chances are one of their connections is also a connection of yours. Or a connection of a connection of yours. And that you in this way would be informed should they ever show signs of distress, of a character deemed socially important for you. (This has been a worry of a lot of parents: what if my kids are being harassed by their peers – or even worse: are being approached by seemingly innocent characters who turns out to be pedophiles or the like).<\/p>\n

These are all perspectives from an individual point of view. In the world of business, perspectives are almost stumbling over each other. Read a few of them in the analysis.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just published my new \u201cDigital view: Life on the Danish internet august 17-23 2009\u2033, and this is fascinating I think: Half of the Danish population are using Facebook. More specific: 2,47 mio Danes visited facebook at least once during the month of June (June, 2009 – research carried out by Gemius). What’s more: Facebook apparently… L\u00e6s mere »Facebook crosses the generation gap, spreads transparency<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[97,33,37,83],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/384"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":6,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/384\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}