{"id":46,"date":"2005-10-06T11:50:00","date_gmt":"2005-10-06T10:50:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=46"},"modified":"2013-02-25T21:10:13","modified_gmt":"2013-02-25T20:10:13","slug":"blogs-are-inconsistent-with-marketing","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/blogs-are-inconsistent-with-marketing\/","title":{"rendered":"Blogs are inconsistent with marketing"},"content":{"rendered":"<p>Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at <a href=\"http:\/\/bigblogcompany.net\/\">The Big Blog Company<\/a>. To her, the blogosphere is a place for conversations &#8211; and a sphere where commercial messages are not really wellcome.<\/p>\n<p>Corporate blogs can be excelent, as is the case with the blog of eg. <a href=\"http:\/\/blogs.sun.com\/jonathan\">Suns Microsystems Jonahtan Schwartz<\/a> or Paul Hattons <a href=\"http:\/\/www.harddiamond.com\/\">Hard Diamond-blog<\/a><\/p>\n<p>But they can be really awfull as well. And attempts to post camuflaged postings usually really doesn&#8217;t work, according to Adriane.<\/p>\n<p>And ads on blogs? I think Adriana thinks this is not really suitable. Mixing commercial messaging into the &#8220;personal blogosphere&#8221;.<\/p>\n<p>While agreeing complety with Adriana that corporate blogs gives great opportuinies for establishing a conversation with customers, and poses great threats as well if you havn&#8217;t grasped the basic idea, I&#8217;m not really comfortable with the &#8220;this is business and this is personal conversation&#8221; thing, that seems to run underneath Adrianas presentation. Sure ads can go along with blogs. Sure you can choose to be honest in a conversation &#8211; and still wanting to discuss your own products or services. You just have to do it right!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at The Big Blog Company. To her, the blogosphere is a place for conversations &#8211; and a sphere where commercial messages are not really wellcome. Corporate blogs can be excelent, as is the case with the blog&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/blogs-are-inconsistent-with-marketing\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Blogs are inconsistent with marketing<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":3846,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/46\/revisions\/3846"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}