What is dialogue and conversation? And: Do the parties involved in the dialogue have to say or write statements to one another?<\/p>\n
The answer to the question is- in my opinion – “no”.<\/p>\n
When a user himself refurnish his msn messenger the way that suddenly Mickey Mouse appears<\/a> in the midst of a big heart (by downloading a socalled “wink”) he responds to an opportunity given to him by Microsoft. The user probably doesn’t think of this as if his was having a dialogue with Microsoft – but I’d say he actually is.<\/p>\n In the same sense: When a user views a streaming videospot on the web (of, lets say, the need to be wellprotected when dealing with computers<\/a> or how to creatively unlock otherwise unbreakable barrieres<\/a>), copies the URLs the url of the spot to an email and send the email to his friend, I’d say he is engaging in a conversation about the subject or contexts of the films – i.e. Bullgards antivirus or Kryptonite locks.<\/p>\n It was in this sense of conversation and dialogue I embarked the other day when I proposed a new marketing paradigm<\/a> – the socalled “WE AIM-paradigm” – and wrote that<\/p>\n marketers today are confronted with vast opportunities of resources only waiting to be awoken in consumers. Opportunities marketers can take advantage of, by entering the new sphere of market-“conversations”. Conversations – or dialogue – in the true sense of the word, where both parties are allowed to unfold and expressing themselves.<\/p><\/blockquote>\n Why am I making this clarification? Because Adriana Cronin-Lukas<\/a> seems to have gotten my use of the conversation-word wrong (though she ironically was the one that inspired me in my use of the term). “Sounds good” she replies in this post<\/a>. “But why on earth” she continues<\/p>\n would I want to interact with marketers?! If anything, I’d like to interact with the guy <\/a>who know something about cars or makes wine <\/a>or beautiful jewellery<\/a>. So give people a story and a reason to interact with marketers and they just might. Or not. \ud83d\ude42<\/p><\/blockquote>\n Quite so, Adriana. Those are the people I’d like to talk to, too. Not the “marketer” with the jerky arguments himself. What is dialogue and conversation? And: Do the parties involved in the dialogue have to say or write statements to one another? The answer to the question is- in my opinion – “no”. When a user himself refurnish his msn messenger the way that suddenly Mickey Mouse appears in the midst of a big heart… L\u00e6s mere »Conversation is (inter-)action<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/48"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":3844,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/48\/revisions\/3844"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBut nevertheless I actually might want to interact, to “talk” to and interact with the content, the features and the services that very same marketer kindly might put to my disposal.<\/p>\n","protected":false},"excerpt":{"rendered":"