{"id":580,"date":"2009-11-04T09:32:38","date_gmt":"2009-11-04T07:32:38","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=580"},"modified":"2013-02-25T21:05:22","modified_gmt":"2013-02-25T20:05:22","slug":"dedicated-mobile-websites-ruled-out-in-the-era-of-iphones","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/dedicated-mobile-websites-ruled-out-in-the-era-of-iphones\/","title":{"rendered":"Dedicated mobile websites ruled out in the era of iPhones"},"content":{"rendered":"

We\u2019re in an iPhone-era. The iPhone itself – and the me-to\u2019s of Google Android, RIM Blackberry and the lot – have changed the game of mobile phones and mobile computing, creating its very own category.<\/p>\n

This shift now begins to manifest itself in available stats:<\/p>\n

During the past 18 month, the usage of iPhones for surfing the web has grown exponentially. Have a look at the numbers I\u2019ve just drawn up from the official Danish web-stats: from 460.000 pages in February 08 to 3,43 million pages in August 09:<\/p>\n

\"Growth<\/a>

Monthly page-views conducted by devices with a screen resolution of 320 by 396 (iphones and ipod touches), all websites, from August 2007 to August 2009. Found the numbers digging and interpreting the databases of FDIM\/gemiusAudience<\/p><\/div>\n

I\u2019ve added the exponential tendency-line. It should be pretty significant with an R-spuare of 98,29.<\/p>\n

Interestingly enough, stats for the use of the dedicated mobile web-sites shows a decreasing trend (!)<\/p>\n

\"Index<\/a>

Index (Aug. 08=100) of monthly page-views conducted by devices with a screen resolution of 320 by 396 (iPhones and iPod touches). , all websites vs. Monthly page-views on selected 19 mobile websites. Found the numbers digging and interpreting the databases of FDIM\/gemiusAudience<\/p><\/div>\n

Although the individual sites displays large variation, none of them gets close to the growth-rates of the iPhone.<\/p>\n

\"Monthly<\/a>

Monthly page-views, top 5 mobile websites (as per August 08). Found the numbers digging and interpreting the databases of FDIM\/gemiusAudience Mobil-listen<\/p><\/div>\n

This indicates that iPhone-growth primarily happens elsewhere: iPhone-users are fans of internet-surfing – but not of surfing the mobile websites. Instead they prefer the regular stuff. Although not entirely convincing, you are actually able to navigate the full-fledged web-version on your iPhone to such an extend, most users won\u2019t settle with the stripped-down mobile websites. (I can\u2019t wait for mobile websites and mobile apps which are not just stripped-down websites, but build to take advantage of all the stuff possible with the new smart-phones).<\/p>\n

Read on in my latest report: Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re in an iPhone-era. The iPhone itself – and the me-to\u2019s of Google Android, RIM Blackberry and the lot – have changed the game of mobile phones and mobile computing, creating its very own category. This shift now begins to manifest itself in available stats: During the past 18 month, the usage of iPhones for… L\u00e6s mere »Dedicated mobile websites ruled out in the era of iPhones<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[47,145],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/580"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":14,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":597,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/580\/revisions\/597"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}