{"id":65,"date":"2005-11-21T15:15:00","date_gmt":"2005-11-21T14:15:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=65"},"modified":"2013-02-25T21:09:51","modified_gmt":"2013-02-25T20:09:51","slug":"users-smile-back-bona-parte-learnings","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/users-smile-back-bona-parte-learnings\/","title":{"rendered":"Users smile back – the Bon’A Parte learnings"},"content":{"rendered":"

Reporting from the usability days conference<\/a>. <\/em>\u201cAll test-persons immediately started smiling when entering the H&M frontpage, featuring a smiling woman \u2013 that wasn\u2019t the case on either of the Bon\u2019A Parte website or a third textile-shops we tested\u201d. Jacob Ravn, Art Director at Jacob Ravn Design explains: people simply felt good about that frontpage. Jacob Ravn worked for Bon\u2019A Parte when redesigning the Bon\u2019A Parte website.<\/p>\n

Large pictures<\/strong>
\nIn the redesign of Bon\u2019A Parte therefore shifted the design from a rather white, catalogue-like website to a rich, magazine-like one. Large pictures, appealing colours. With fewer but more visible core-functions visible on the frontpage.<\/p>\n

Simple frontpage
\n<\/strong>\u201cPreviously we offered the user to many possibilities on the front page. The users were overwhelmed and exhausted by the mere thought of buying something here\u201d says Lars Christensen, usability consultant at Creuna, working for Bon\u2019A Parte.<\/p>\n

(Lars Christensen somewhat echoed a point made by Jakob Nielsen earlier today<\/a>. \u201cIf there is one thing I\u2019ve learned in my years of usability-studies it\u2019s this: Life is to short for users to click on the unknown\u201d.)<\/p>\n

55 % sales online. 8 % convertion rate.<\/strong>
\nApparently Bon\u2019A Parte succeded in their redesign efforts. Close to 55 % of all sales are now conducted via the Bon\u2019A Parte website.<\/p>\n

Newly implemented statistics systems shows that on average 8 % of users coming to the Bonaparte site from Google, converts to paying customers. On average and including traffic from both organic and paid searches says Mette Naomi \u00d8sterballe of Bon\u2019A Parte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reporting from the usability days conference. \u201cAll test-persons immediately started smiling when entering the H&M frontpage, featuring a smiling woman \u2013 that wasn\u2019t the case on either of the Bon\u2019A Parte website or a third textile-shops we tested\u201d. Jacob Ravn, Art Director at Jacob Ravn Design explains: people simply felt good about that frontpage. Jacob… L\u00e6s mere »Users smile back – the Bon’A Parte learnings<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/65"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":3827,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/65\/revisions\/3827"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}