{"id":75,"date":"2005-12-08T16:41:00","date_gmt":"2005-12-08T15:41:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=75"},"modified":"2013-02-25T21:09:32","modified_gmt":"2013-02-25T20:09:32","slug":"absolut-says-were-spending-15-of","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/absolut-says-were-spending-15-of\/","title":{"rendered":"Absolut says: we\u2019re spending 15 % of marketing budget online and we\u2019re moving from brand experience towards functionality"},"content":{"rendered":"<p>Need a drink but don\u2019t remember the recipe? Go <a href=\"http:\/\/absolut.com\/reality\">check out Absoluts reality database<\/a> with lots of drinks and mixing tips.<\/p>\n<p>Though its all embedded in a flashy site, its an example of the direction Absolut is taking presently. Knowledge you can use. Functionality.<\/p>\n<p>\u201cYou got to honour the net\u201d, said Patrick Blixt of Absolute Vodka, as he entered the stage at <a href=\"http:\/\/innovate.emerge.dk\/\">MSN innovate conference in night club Vega<\/a> of Copenhagen, an hour ago. (low on battery, therefor the delay in reporting). \u201cThink dialogue, involvement\u201d, he went on.<\/p>\n<p>Not everything seems to be all about function, though. One other ongoing campaign to be found at absolute.com presently is the Absolut Second Skin campaign, featuring 3 Absolute bottels disguised as snowmen, singing in a karaokee-like setup, complete with lyrics etc. <a href=\"http:\/\/absolut.com\/secondskin\">You might want to have a look<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need a drink but don\u2019t remember the recipe? Go check out Absoluts reality database with lots of drinks and mixing tips. Though its all embedded in a flashy site, its an example of the direction Absolut is taking presently. Knowledge you can use. Functionality. \u201cYou got to honour the net\u201d, said Patrick Blixt of Absolute&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/absolut-says-were-spending-15-of\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">Absolut says: we\u2019re spending 15 % of marketing budget online and we\u2019re moving from brand experience towards functionality<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":3817,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/75\/revisions\/3817"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}