{"id":82,"date":"2006-01-16T20:03:00","date_gmt":"2006-01-16T19:03:00","guid":{"rendered":"http:\/\/newmediatrends.fdim.fujacks.pil.dk\/?p=82"},"modified":"2013-02-25T21:09:32","modified_gmt":"2013-02-25T20:09:32","slug":"new-york-times-puts-its-goods-on","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/new-york-times-puts-its-goods-on\/","title":{"rendered":"New York Times puts its goods on display in Google \u2013 like Danish Engineering Weekly-case"},"content":{"rendered":"<p>Last week I wrote on Engineering Weekly strategy of letting the full-length content being searchable in Google (see my <a href=\"http:\/\/newmediatrends.fdim.dk\/2006\/01\/10-step-recipe-for-monetizing-on.html\">10 step recipe for monetizing on content \u2013 the Engineering Weekly case<\/a>). When users clicks the Google-link to get to the article with the desired information they are met with a login-screen prompting the user to register for free for a two weeks trial to get access to the content. Plus free newsletter-subscription. Enabling Engineering Weekly to build loyalty, having visitors returning, making more money on ads and eventually selling a subscribtion or two.<\/p>\n<p>An example, I wrote: Try type in a search for \u201c<a href=\"http:\/\/www.google.com\/search?hl=en&#038;q=MSN009+Trent+900\">search for airbus serial number \u201cMSN009\u201d and motor type \u201cTrent 900\u201d<\/a> \u2013 neither of these two pieces of information are included in the first 200 characters of the article in question, which are free for all users. Google returned a match for phrases not freely available.<\/p>\n<p>\u201cStrangely enough neither The Economist, Financial Times nor other premium content sites seems to have implemented the method \u2013 yet!\u201d I wrote in conclusion.<\/p>\n<p>However New York Times seems to have adopted the exact same strategy, it appears. Try it for yourself: <a href=\"http:\/\/news.google.com\/news?rls=GGLG%2CGGLG%3A2005-36%2CGGLG%3Aen&#038;tab=wn&#038;ie=UTF-8&#038;q=source%3Anew_york_times+airbus\">search for \u201cAirbus\u201d and source:New_York_Times in Google<\/a> an study the results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I wrote on Engineering Weekly strategy of letting the full-length content being searchable in Google (see my 10 step recipe for monetizing on content \u2013 the Engineering Weekly case). When users clicks the Google-link to get to the article with the desired information they are met with a login-screen prompting the user to&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/new-york-times-puts-its-goods-on\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">New York Times puts its goods on display in Google \u2013 like Danish Engineering Weekly-case<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/82"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":3810,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/82\/revisions\/3810"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}