Imagine being a major player at a highly competive, fastgrowing but still relatively small – around 60 mio. euro – market. Business to business.<\/p>\n
What do you do to market yourself? The low key answer is: nothing. The ambitious answer is: by engaging actively in the market, making your own market research and making the figures public, throwing your own sales seminars and conferences.<\/p>\n
This is what the ad sales departement of MSN has been doing for quite some time now.<\/p>\n
But they’re not settling with that. The latest initiative is their own corporate podcast, with a target group of around 500 people in the Danish internet ad sales world, primarily media buyers. That is: major advertisers and bureaus.<\/p>\n
Producing the podcast is relavtively cheap, I\u2019d guess. Make a deal with a minor studio, spend half a day once a weed, put the audio files to your website.<\/p>\n
The podcasts has been up and running for three weeks now, and is – according to MSNs own meassures – quite succesfull. MSN mediacast – as they call it – is a 15 minutes weekly \u201cradio\u201d programme, focusing on the advertising world of danish internet media. The concept is simple: four people talking in a studio. One host, two panellists – and each week they are featuring a new guest.<\/p>\n
This week the guest is me. Download and listen here (in Danish \u2013 MP3)<\/a>.<\/p>\n Or go to the MSN podcast-page here<\/a>, read more and set up the podcast-feed.<\/p>\n","protected":false},"excerpt":{"rendered":" Imagine being a major player at a highly competive, fastgrowing but still relatively small – around 60 mio. euro – market. Business to business. What do you do to market yourself? The low key answer is: nothing. The ambitious answer is: by engaging actively in the market, making your own market research and making the… L\u00e6s mere »I’m this weeks guest at (one of) the first Danish corporate podcast<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,8],"tags":[],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/83"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":1,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":3809,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/83\/revisions\/3809"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}