{"id":842,"date":"2010-01-13T22:54:45","date_gmt":"2010-01-13T20:54:45","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=842"},"modified":"2013-02-25T21:04:59","modified_gmt":"2013-02-25T20:04:59","slug":"2-million-downloads-from-apples-danish-app-store-i-december","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/2-million-downloads-from-apples-danish-app-store-i-december\/","title":{"rendered":"2 million downloads from Apples Danish App-store in December"},"content":{"rendered":"<p>I had a hunch from international stats &#8211; now it&#8217;s for sure: iPhone-owners really do use their phones extended capabilities. Neither talk, texting or music does it in itself. You&#8217;ll have to add barcode-readers, geo-contexual weather forcast, GPS, gaming and similar apps (programs that runs on\u00a0 smartphones) to get the full picture of what iPhones are really used for by their owners.<\/p>\n<p>These are at least the implications of my latest report, which surveys the use of Apples Danish app-store in December 2009, and finds that more than 2,2 million apps downloaded during the Christmas-month (For more detail se below: &#8220;Christmas sales at Apple App-store. Accessing the Danish market for iPhone applications&#8221;). 2 million downloads in a country with a total population on some 5,5 million people and with something like 200.000 iphones in circulation. That&#8217;s a huge number.<\/p>\n<p><strong>No cash-cow &#8211; yet<\/strong><br \/>\nIn the report I also find total December app-sales revenues to reach some 3 million dkk (\u20ac 400.000) &#8211; estimated 200.000 paid apps at an average price of 15 dkk (\u20ac 2). 60 percent heroff is left to the guys who&#8217;ve made the apps, when Apple and the Danish VAT has taken their shares. That&#8217;s not really enough to make anybody rich. Not even though it represents a growth of some 150 percent since last Christmas, according to the report. I actually doubt anyone would be able to make a decent business selling apps in Denmark &#8211; at least not if the confine themselves to the less than 6 million Danish-speaking worldwide audience. (Go English and it&#8217;s quite another story &#8211; the &#8220;<a href=\"http:\/\/outsideapp.com\/\">Outside<\/a>&#8221;\u00a0 weather-app of Danish Robocats might actually make some money. Sales are bound to be good given the excelent reviews it has received)<\/p>\n<p><strong>The real potential is in free apps<\/strong><br \/>\nBy far the largest number of downloaded apps &#8211; more than 2 million in itself, actually &#8211; I found to be free. In the report I particularly look into stats given to me by Danish Broadcasting corporation, DR on their radio-programme app &#8220;<a href=\"http:\/\/itunes.apple.com\/WebObjects\/MZStore.woa\/wa\/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D327331167%2526mt%253D8%2526partnerId%253D30%2526siteID%253DDARO91t1GGA-C30v28aFW9N6yHfqAxlXUQ\">P3<\/a>&#8220;.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-858\" title=\"p3 app december 09\" src=\"http:\/\/jon-lund.com\/main\/wp-content\/uploads\/p3-app-december-092.png\" alt=\"\" width=\"588\" height=\"421\" srcset=\"https:\/\/jon-lund.com\/main\/wp-content\/uploads\/p3-app-december-092.png 588w, https:\/\/jon-lund.com\/main\/wp-content\/uploads\/p3-app-december-092-196x140.png 196w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p>In the first two month after release, it was downloaded 60.000 times &#8211; close to 1\/3 of all iphone-owners have actively engaged themselves in installing and using the app! This to me shows were to find the true benefit of apps: if you do it right, apps really have the potentials of bringing you very close to your customers. Actually right in their pockets. And allthough iPhone penetration still has a long way to go, it has reached enough &#8211; actively interested &#8211; people to give it a go.<\/p>\n<blockquote>\n<h2><a href=\"http:\/\/jon-lund.com\/main\/wp-admin\/\">Download full report<\/a><\/h2>\n<p>Send, download and print. Price: 345 ddk\/\u20ac45,50 (ex. VAT)<\/p>\n<p>&#8220;Christmas sales at Apple App-store. Accessing the Danish market for iPhone applications&#8221; is in 15 pages and includes 4 graphs and 3 illustrations.<\/p>\n<p>To order the report, send an email to jon@jon-lund.com including your contact information with subject: \u201cBuy Jon Lunds December app-store report\u201d, and you\u2019ll receice both report as pdf-file and an invoice.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I had a hunch from international stats &#8211; now it&#8217;s for sure: iPhone-owners really do use their phones extended capabilities. Neither talk, texting or music does it in itself. You&#8217;ll have to add barcode-readers, geo-contexual weather forcast, GPS, gaming and similar apps (programs that runs on\u00a0 smartphones) to get the full picture of what iPhones&hellip;&nbsp;<a href=\"https:\/\/jon-lund.com\/main\/2-million-downloads-from-apples-danish-app-store-i-december\/\" class=\"\" rel=\"bookmark\">L\u00e6s mere &raquo;<span class=\"screen-reader-text\">2 million downloads from Apples Danish App-store in December<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[15,16,121,218],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/842"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":12,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":3600,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/842\/revisions\/3600"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}