{"id":865,"date":"2010-01-21T11:11:59","date_gmt":"2010-01-21T09:11:59","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=865"},"modified":"2013-02-25T21:04:58","modified_gmt":"2013-02-25T20:04:58","slug":"three-kings-of-danish-internet-google-microsoft-and-facebook","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/three-kings-of-danish-internet-google-microsoft-and-facebook\/","title":{"rendered":"Three kings of Danish Internet: Google, Microsoft and Facebook"},"content":{"rendered":"

When travelling abroad I’ve often met the notion of the three big ones: Google, Yahoo and Microsoft. Or least I used to it. From a Danish perspective, I’ve allways been puzzled by the Yahoo-part of the equation, though. Case is, that Yahoo has never really been big (or present at all) in the Danish web-sphere. I’ve also had a some troubles understanding Microsoft, being divided out on a portal-site (msn), a search engine (bing), an email-service (hotmail) and instant messaging (messenger).<\/p>\n

I therefore decided to map out the top of the Danish Internet in this weeks report “The three kings of Danish Internet: Google, Facebook and Microsoft” (link below). And I did find both Google and Microsoft on top. And Facebook. Yahoo, however, was no where visible in the upper layers.<\/p>\n

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Interesting Google, Microsoft and Facebook each come out number one, depending on what metric you look at. Google tops the chart of sites visited by\u00a0 most Danes. They have a second-to-none reach. Microsoft is the most frequently used site. Whereas Facebook takes the lions share of hours spend.<\/p>\n

However it’s not really surprising. Google is tool. Highly effective – without wasting your time – it’s guiding you on, when you’re not really sure where to go. Microsoft has charms. Checking out your hotmail (as any other mail) is like a magnet, constantly drawing users back to the site. As are messaging and news. Facebook is the social beast, dragging you into the interpersonal (or -group) dynamics of pictures, status-updates and what have you, eating your time.<\/p>\n

Together they form the backbone of the 2010 Danish Internet. And anyone who wants to play the Internet game should be aware of this. Putting it a bit on the edge, you need to ensure that you can found on Google, related to on Facebook and connected to through Microsoft. Because that’s what your users do.<\/p>\n

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Download full report<\/a><\/h2>\n

Send, download and print. Price: 345 ddk\/\u20ac45,50 (ex. VAT)<\/p>\n

“The three kings of Danish Internet: Google, Facebook and Microsoft” is in 15 pages and includes 4 graphs and 3 illustrations.<\/p>\n

To order the report, send an email to jon@jon-lund.com including your contact information with subject: \u201cBuy Jon Lunds The three kings of Danish Internet report\u201d, and you\u2019ll receice both report as pdf-file and an invoice.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

When travelling abroad I’ve often met the notion of the three big ones: Google, Yahoo and Microsoft. Or least I used to it. From a Danish perspective, I’ve allways been puzzled by the Yahoo-part of the equation, though. Case is, that Yahoo has never really been big (or present at all) in the Danish web-sphere.… L\u00e6s mere »Three kings of Danish Internet: Google, Microsoft and Facebook<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[37,168,164,165,167,169,166],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/865"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":6,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"predecessor-version":[{"id":3599,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/865\/revisions\/3599"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}