{"id":965,"date":"2010-03-10T14:24:48","date_gmt":"2010-03-10T12:24:48","guid":{"rendered":"http:\/\/jon-lund.com\/main\/?p=965"},"modified":"2013-02-25T21:04:58","modified_gmt":"2013-02-25T20:04:58","slug":"danish-moms-runs-the-family-business-on-the-internet","status":"publish","type":"post","link":"https:\/\/jon-lund.com\/main\/danish-moms-runs-the-family-business-on-the-internet\/","title":{"rendered":"Danish moms runs the family business on the Internet"},"content":{"rendered":"

Literally: moms spend twice the amount of time e-banking than does their male counterparts. And they’re outnumbering the dads in the check-out lines of e-commerce sites as well.<\/p>\n

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\nThese are among the main findings in \u201cMoney and gender in Denmark: e-banking and online shopping\u2033 \u2013 my latest report, published today. Find reference below.<\/p>\n

If anyone should still be led to believe this whole Internet-fuzz is mostly a boys-with-pizza thing, now is the time to think over: the Internet simply solves problems, attracting the ones who need its services. And if men have ever been in charge of running the family economy in Denmark (and I believe this has been the case somewhere back in the 20th century), this is clearly not the case anymore. On the contrary: paying bills and seeing to it that the kids are well-dressed is predominantly a woman’s affair, it looks like.<\/p>\n

And it’s not just about your sex. It is about the kids. Looking at the online check-out lines, you’ll find more than 14 percent more women with kids living at home than women in general. Or rather – that’s my hypothesis – it the changed structure of the family, propelled by the presence of kids in the household that makes the difference.<\/p>\n

E-banking figures at the same time shows the activity of men to decrease with some 10 percent as they assume the father-role. Women stays on level when kids enter the equation, but spends more time, resulting in mothers spending 82 percent more time in the e-bank.<\/p>\n

The report builds on data from the two leading check-out payment systems, DIBS and Paypal, and – for the e-banking part – data from the six most popular e-banks: Danske Bank, Nordea, Jyske Bank, Nykredit, Sydbank and Portalbank (powering a host of smaller Danish banks). Primarily as measured by gemiusAudience for FDIM.<\/p>\n

\n

Download full report<\/a><\/h2>\n

Send, download and print. Price: 345 ddk\/\u20ac45,50 (ex. VAT)<\/p>\n

“Money and gender in Denmark: e-banking and online shopping”. 15 pages, 9 illustrations.<\/p>\n

To order the report, send an email to jon@jon-lund.com including your contact information with subject: \u201cBuy Jon Lunds Money and gender in Denmark\u201d, and you\u2019ll receive both the report as pdf-file and an invoice.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Literally: moms spend twice the amount of time e-banking than does their male counterparts. And they’re outnumbering the dads in the check-out lines of e-commerce sites as well. These are among the main findings in \u201cMoney and gender in Denmark: e-banking and online shopping\u2033 \u2013 my latest report, published today. Find reference below. If anyone… L\u00e6s mere »Danish moms runs the family business on the Internet<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[197,202,137,52,198,199,203,201,200],"_links":{"self":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/965"}],"collection":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":8,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"predecessor-version":[{"id":3591,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/posts\/965\/revisions\/3591"}],"wp:attachment":[{"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jon-lund.com\/main\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}