Some two weeks ago, on May 17, 2010, Youtube announced on their blog, that it now “exceeds over two billion views a day” – a doubling in less than a year.
Looking at figures for Denmark however, gives you quiet a different picture: Youtube has been brought to a near complete standstill. That’s one of the main findings in my latest report “Online video consumption in Denmark – Youtube, DR and JP.dk TV”. Here’s the key graph:
I also looked into to which extend youtube videos are actually viewed outside Youtube.com itself, embedded on thirdparty-sites. From what’s available of data, it looks like only 1/2 a per cent of views are conducted on social media networking sites facebook.com, myspace.com, Hi5.com and orkut.com. A group of sites which should be expected to be among the leading thirdparty-distribution channels.
As for the Danish market, I did find Youtube to be as clear a market leader as anywhere else on the globe, more than 30 times larger than the largest Danish TV broadcaster, the Danish Broadcasting Corporation DR (a station which live-streams its channels on the Internet as well as through cable, satelite etc.).
Download full report
Send, download and print. Price: 345 ddk/€45,50 (ex. VAT)
“Online video consumption in Denmark – Youtube, DR and JP.dk TV” 14 pages, 7 illustrations.
To order the report, send an email to firstname.lastname@example.org including your contact information with subject: “Buy youtube-report”, and you’ll receive both the report as pdf-file and an invoice.
Pingback: Tweets that mention So youtube doubled the past year? Not so in Denmark! -- Topsy.com