Optimize existing or future e-paper solutions
This offer adresses clients who have or plan to establish a brochure, report, magazine or ad circular in electronic form and wants to make sure to make the most of it.
Form
Expert review is conducted on the basis on telephone conferences, desktop research and expert evaluations of your existing or future e-paper solutions.
Deliverables
The expert review Gives you the perfect outset for optimization of existing e-papers – or for launching your first one with success. You receive
- a written report suggesting elements which needs special attention, prioritized in terms of overall business objectives
- a Jon Lund telephone conference presentation of the report
Areas covered
1. Epaper review: Are you offering the right goods and services in your e-paper – and are you presenting them the right way?
Evaluates your e-paper per se. Use of existing elements such as copy, images, videos, inline links, button visibility, shopping basket integration, Facebook-integration, lenght and flow of epaper is scored and suggest improvements if needed.
2. Website review: Is the e-paper prominent enough on your website for the customers to find it? Does it need to be?
Evaluates the use of the e-paper on your website and suggests improvements if needed.
3. Search Engine Optimazation review: Is your e-paper visible on the search engines?
Evaluates search engine visibility and email strategies for drawing attention to your e-paper and suggest improvements if needed
4. Social Network review: Are you building trust and confindence around your epaper-offerings on social networking sites?
Evaluates existing social networking strategies, if any. Proposes ways to adress issue, if needed.
Duration
1-4 days, granted all necessary information and key persons are available for consultation.
Price
$ 1500/€ 1250/£ 1000 (base fee) + $ 1000/€ 625/£ 500 per area covered
Strategic sparring, workshops, e-business- and social media strategy, search engine optimization and usabilty can be arranged on request.
