Nothing to hide – but nothing to say?

Advertising agency modernista , and now also Danish Wibroe Duckert & Partners , have deployed an honestly open approach. They totally refrain from imposing their own image to their selfdescription. Instead they hold up a mirror to what the world is saying about them. Letting go of control. All power to users.

I’m talking about their recently relaunched websites – or to but it differently: their demolition of what used to be their websites. This is what the new Wibroe Duckert & Partners-site looks like:

The places where they hitherto have had their best copywrites describing their company is no replaced by Google-pages with a number of links to click. These are the links all users would get, if they performed a Google-search on the company name: links to whatever pages Google deems relevant, being critic, endorsing or merely mentioning the companyname in question.

This surely is both very “open” and “democratic”. But it seems to me, they’re letting the users of their website very much on their own, without any help in sorting good and bad google-links from one another. They fail what should be the virtue of any good communication: assisting the users understand what the subject in question – their own companies – is actually about. Please: tell us what’s on YOUR mind. Help us find out how you yourselves sees your companies.

Then, when this is done, please guide us the way to the rest of the web, pointing to relevant criticism. If all I want to do is googling for how others sees you I surely don’t need your website for assistance. I know the straight way to Google myself.

Inspired by this piece: Google is not enough found at Claus Sølvsteen.