Ugly websites rock

Tweet Danish news-sites ekstrabladet.dk and bt.dk both redesigned in the spirit of ugly duckling Norwegian success-site vg.no. The result is anti-aesthetic. And it works. This is what I found, when I digged into the stats. Sharper editorial prioritization, better overview and more options for the user to choose from. This is the essence in the[…]

Fyens.dk boosts traffic introducing headlines with variable fontsize to clearly communicate what’s most important

Tweet Users don’t want design or aesthetics. They want meaning, prioritization, overview and opportunity to follow whatever sidetracks a given story entails. This seems to be the basic assumptions underneath the newly redesign of Danish regional news-site Fyens.dk. –> Fyens.dk thereby follow the trend of organic webdesign set forth by vg.no. You can read on[…]