When engaging in corporate blogging make sure some points are followed, says Rebecca Blood, onstage at ITU, Copenhagen, right now. Talking on corporate blogging. Three of these are:
1. remind people that they’re publishing – blogs are not conversations, but conversational. That carries responsibility with it.
2. Tell people what’s absolute forbidden to talk about. What could get them fired.
3. Ensure one centralised faq-email at your corp for your corporate bloggers. Should always be answered immediately.