Blog-mamas rules usergenerated content in Denmark

Women are at the absolute forefront of the established newspapers blogging intiatives.

At Ekstra Bladet Marianne Vestergaard – known as “blog-mama” (blog here) – ensures all bloggers feel welcome and that the tone of the debating is proper. She’s a virtual headmaster at the ebblog.dk-blogging site.

But there’s more to it. “Blogmama” also pick out the best blogpost of the day for publication on Ekstra Bladets usergenerated news-site, laeserbladet, which she edits. That is: she not only select what stories should go on the frontpage – she also re-writes the introduction and headline and picks photos to go with it. Like what all other editors are doing editing the articles written by their journalists.  At ditcentrum.dk another woman is doing about the same. Jeanette Schmidt is “interactive producer” and she also lives among the bloggers of Nothern Jutland who are gathered at ditcentrum. 

This wednesday the two met. First physically at a small micro-conference about user-generated news-sites (which I helped organize). And then, the day after, at the first Blog-mama’s blog, where the two make an appointment of another physical get-together. 

At the conference, Ekstrabladet said: “one learning is: we haven’t employed enough blogmamas yet”. So watch out for blogmama’s in the Danish blogosphere: it looks like we’re gonna see a lot more of them!