If you’re more into listening than reading (and you understand Danish) here’s your chance. Click here and listens to 15 minutes stream of Lars Riemann Andersen of Jubii, myself and radio-program host Henrik Føhns getting quite well around how the new figures of users are established and what they’re good for.
(If you’re prefer it in English, you’ll have to read one of those post: The story of how Mads builds up an online mediaplan, Audience measurement – Giant leap forward – now we’re in the race or Audience measurement for web 2.0)